UAE. Dubai Duty Free has completed a software system upgrade which will give customers access to click and collect and personalised retailing services.
The retailer has become the first company to upgrade to Oracle Retail Release 16 [it was previously using Release 12], which will also allow it to increase business productivity with improvements in warehouse processes automation.
The upgrade was completed in eight months and encompasses the following components of Oracle’s software: Oracle Retail Merchandising System, Price Management, Invoice Match, Sales Audit, Warehouse Management, Store Inventory Management and Retail Insights.
The project also includes interfaces to e-commerce, the point-of-sale system, warehouse automation and the Oracle E-business suite.
Oracle said the new functionality of Release 16 will increase user productivity through exception-based retailing, persona specific dashboards, operational efficiencies, and widespread mobility. Additionally, the new technology allows click and collect with accurate inventory visibility and best-in-class processes with Oracle Commerce and Oracle Retail.
“Oracle understands the Middle Eastern market and is constantly extending the breadth and depth of its applications to match the challenges of modern organisations in all industry sectors,” said Dubai Duty Free Chief Operating Officer Ramesh Cidambi. “Dubai Duty Free incorporates Oracle Retail solutions that reflect the retail expertise, knowledge, and understanding that we need as our business continues to grow.
“Tata Consulting Services (TCS) partnered with my team and Oracle Retail to ensure the project was delivered on time and within budget. Dubai Duty Free established a Train the Trainer program and anointed a User Acceptance Team to ensure a smooth roll out across the enterprise.
“Setting up an Oracle Customer Management Office for better turnaround time on service requests has helped in timely resolution of priority issues. TCS provided expertise, enthusiasm and a collaborative approach to the implementation – Oracle Retail is one of the smoothest implementations of my retail career.”
Oracle Retail Senior Vice President and General Manager Ray Carlin commented: “Airports are by definition the retail environment where speed matters most. To deploy Oracle Retail Release 16 in such rapid time reflects the pace at which technology disruption is changing the ways people shop and is an incredible achievement by Dubai Duty Free and TCS.”
