UAE. Dubai Duty Free has pledged AED3 million (US$816,000) to the 100 Million Meals campaign, which aims to provide food parcels to disadvantaged families across 20 countries in the Middle East, Africa and Asia Pacific. The donation — allocated through the Dubai Duty Free Foundation — will help supply three million meals to families in Egypt, Pakistan, Angola, Uganda, Jordan, Lebanon and Syria during the month of Ramadan (12 April – 12 May).
The 100 Million Meals campaign is organised by the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) in partnership with the United Nations’ World Food Programme, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment and the Food Banking Regional Network.
It is also being supported by local charities and humanitarian organisations in the beneficiary countries to ensure that the donations safely reach people in need.
The campaign will work with local food banks and complement global humanitarian efforts to fight global hunger and malnutrition. Every AED1 will provide one meal, meeting global nutritional requirements, to families in the targeted countries.
“We are honoured to support the 100 Million Meals campaign organised by Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI),” said Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin. “This is very much in line with our commitment to social responsibility principles that contribute to the UAE’s goal of extending a helping hand during this Holy month of Ramadan.
“This great initiative by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, represents an exceptional opportunity for Dubai Duty Free to celebrate the values of giving through the humanitarian effort of reaching out to those in need and alleviating hunger and malnutrition in the developing world.”
Donation Channels Donations to the ‘100 Million Meals’ campaign can be made in four ways. First, on the campaign’s website www.100millionmeals.ae; second, by contacting the campaign call centre on the toll-free number 8004999; third, via the designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201); and fourth, by sending “Meal” by SMS on Du and Etisalat UAE numbers listed on the website. |