“Disruptive” Dewar’s Double Agent 16 Year Old unveiled with Lotte Duty Free at Changi

SINGAPORE. Bacardi Global Travel Retail (GTR) is partnering with Lotte Duty Free to launch Dewar’s Double Agent 16 Year Old at Changi Airport this month.

The expression, with a 40% ABV and RRP of US$70, will roll out globally from July.

Sweet and smoky: Dewar’s presents its Double Agent 16 Year Old

Bacardi GTR said that the launch is part of a Dewar’s “mission to disrupt the blended malts category with progressive innovation”.

The premium Scotch whisky is described as “notably different to its older and younger cousins, led by its distinct flavour profile”.

In a nod to the brand’s “innovative and curious side”, Dewar’s Double Agent 16 Year Old is double aged in two casks – Jerez sherry and Islay malt whisky – to offer both a sweet and smoky flavour profile. Tasting notes include dried fruit, citrus, smoke and black pepper.

For the Double Agent 16 Year Old selected malt and grain whiskies are aged separately in oak casks for a minimum of 16 years.

Following maturation, the whiskies are blended together and aged once again in oak casks. On completion of the double aging process, the whisky takes a “radical new direction” and is separated into two batches. One batch is finished in sweet Oloroso sherry casks and the other in peaty Islay casks before a final blending to create two interpretations, depending on the palette.

The launch will be backed by disruptive in-store communications. The Double Agent pack design details the alchemy in the art of blending and highlights the 50:50 split of the sweet and smoky flavour profiles.

Bacardi Global Travel Retail Global Head of Marketing Ignacio Vazquez said: “As a bold and progressive whisky brand, Dewar’s is on a mission to disrupt the category, creating intrigue and excitement to build on its renowned quality as the world’s most-awarded blended Scotch whisky.

“Dewar’s Double Agent 16 Year Old is head-turning innovation that will especially appeal to new whisky appreciators and help grow the category.”

Food & Beverage The Magazine eZine