What if 0.2% of your skin cells determined its future? That was the question posed, and answered, by Dior as it strove for a breakthrough that would ultimately top anything the French beauty house and its scientific partners had achieved in 30 years of research and innovation.
For the first time, Dior used artificial intelligence to go beyond visible signs. It was thus able to measure what, up until now, was considered immeasurable – the key to our perception of age: the face’s visible health and vitality.
The result is what Dior calls a “major discovery about stem cells”, one “so incredible” that it has driven the creation of a new range focused on the restoration of cellular energy to reactivate the skin’s vital functions and youthful beauty.
The range is called Capture Totale C.E.L.L. Energy [the C.E.L.L. acronym stands for Cutting-Edge Long-Lasting Energy], a launch we reported earlier this month in a global exclusive. This special eZine edition of The Moodie Davitt Spotlight Series tells the story of how the new launch embodies all the values of Dior skincare, while taking the science behind it to a new level.
It’s a remarkable story, which we are honoured to tell.
Note: The Moodie Davitt Report Spotlight Series offers bespoke, curated e-publications for major brand launches and campaigns; airport, store or restaurant openings; and other notable corporate or commercial developments, events and anniversaries. Please contact Martin@MoodieDavittReport.com if you’re interested in taking advantage of this unrivalled communications and promotional platform.
