When your rooster crows at the break of dawn
Look out your window, and I’ll be gone
You’re the reason I’m a-traveling on
But don’t think twice, it’s all right. – Bob Dylan, Don’t think twice, it’s alright
INTERNATIONAL. DFS has launched a joyous Lunar New Year animated film to celebrate the Year of the Rooster
The beautifully filmed one-minute story features a red origami paper plane which flies to four locations (all home to DFS stores), such as Hong Kong and Venice. In each destination it meets a different rooster, each embodying the spirit of adventure: exploring, embracing, and indulging in the wonders of a new destination in a new year.
The one-minute film, sent to DFS’s consumer database and promoted on social media including YouTube, features a striking Chinese acoustic soundtrack. Click on the YouTube icon below to view.
Comment: Wow, this is simply lovely. Look out Pixar. Look out Disney. Whoever at DFS came up with this concept, animation and execution take a bow. A celebration of the Lunar New Year that is truly something to crow about.
