US. DFS Group (DFS) has opened a new beauty concept store at John F. Kennedy International Airport Terminal 4, featuring more than 20 brands including several niche lines.
The store, inaugurated on 10 May, features brands that are not already available within the retailer’s main T4 beauty offer, providing exclusive access to what DFS called “some of the hottest names in the business”.
The ‘one-stop beauty destination’ features three trending brands being introduced to US travel retail – Kylie Jenner’s namesake cosmetic brand, Kylie; head-to-toe skincare label Drunk Elephant from Shiseido; and popular New York skincare brand Mario Badescu.
The concept store also offers Anastasia Beauty, Benefit, Dior Backstage, Farmacy, IT Cosmetics, Malin+Goetz, Moroccanoil, Nars, MAC and other popular lines.
From now through 11 June, customers can experience an array of in-store activations, brand demonstrations and promotional offers. During the peak hours of 4pm-8pm on Fridays, Saturdays and Sundays, a makeup artist will be on hand to provide inspiration and makeovers while a resident DJ will keep shoppers entertained.
The DFS beauty concept store, open to all T4 passengers, is located in the Main Hall between the A and B Concourses. ✈
