INTERNATIONAL. DFS launches its annual ‘Give Joy’ holiday campaign on 15 November across 19 downtown T Gallerias and airport stores worldwide.
The campaign brings together 90 brands, offering a curated selection of over 150 products across DFS’s luxury pillars. This includes exclusives and limited-edition offers from the travel retailer’s fashion, accessories, beauty and fragrances, wines and spirits, food and gifting categories.
“Every year we are delighted to be able to excite and inspire our customers with an array of heart-warming experiences, pop-ups and activations that celebrate the pleasure of gifting.” – DFS Group Executive Vice President Merchandising Ariel Gentzbourger
The ‘Give Joy’ campaign will also showcase holiday-themed pop-ups from leading brands including Christian Dior, Yves Saint Laurent and Jo Malone London.
The Christian Dior pop-up will offer fragrance bottle engraving and customisable ribbons and charms, so travelling shoppers can create their personal Dior gift boxes.
Meanwhile, Yves Saint Laurent will be presenting the Christmas edition of its popular ‘Make it Yours’ pop-up concept. The pop-up will offer limited-edition lipstick caps, engraving services, and customisable branded gift boxes.
Jo Malone London will introduce its ‘Magic and Mayhem’ pop-up. The pop-up invites travelling shoppers to engrave their fragrance bottles with a personal message and monogram their gift boxes with a selection of festive stickers.
In addition, a series of theatrical performances will take place across participating downtown T Galleria and DFS airport stores. This includes local musical performances, festive holiday parades and visits from Father Christmas.
“The holiday season is all about sharing and spreading joy” said DFS Group Executive Vice President Merchandising Ariel Gentzbourger. “Every year we are delighted to be able to excite and inspire our customers with an array of heart-warming experiences, pop-ups and activations that celebrate the pleasure of gifting.”
She added: “From creating magical moments within our stores, to providing a personal touch to every gift, our wish is to awaken the holiday spirit in every customer.”
The complete list of participating DFS downtown T Gallerias and airport stores includes:
- T Galleria By DFS, Auckland
- T Galleria By DFS, Macau, City of Dreams
- T Galleria By DFS, Macau, Shoppes at Four Seasons
- T Galleria Beauty By DFS, Macau, Peninsula
- T Galleria By DFS, Guam
- T Galleria By DFS, Saipan
- T Galleria By DFS, Sydney
- T Galleria By DFS, Singapore
- T Galleria By DFS, Hong Kong, Canton Road
- T Galleria Beauty By DFS, Hong Kong, Causeway Bay
- T Galleria By DFS, Hong Kong, Tsim Sha Tsui East
- T Galleria By DFS, Okinawa
- T Galleria By DFS, Hawaii
- T Galleria By DFS, Angkor
- T Fondaco Dei Tedeschi By DFS
- DFS, Abu Dhabi International Airport
- DFS, Singapore Changi Airport
- DFS, New York John F. Kennedy International Airport
- DFS Galleria Cairns
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, DFS Group’s story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
