INTERNATIONAL. Leading luxury travel retailer DFS Group has begun its Lunar New Year celebrations with a series of exclusive product offers, in-store activations and interactive online activities. From now through to 28 February, the retailer is marking the Year of the Tiger at selected airport and downtown T Galleria locations worldwide as well as online at DFS.com.

In a first for DFS, Chief Gifting Officers Reddi and Vila will share their gifting recommendations via social media channels as part of the Lunar New Year celebrations

The DFS Lunar New Year Gift Guide carries a curated list of products across four luxury pillars – beauty & fragrances, fashion & accessories, watches & jewellery and wines & spirits. The company is also hosting a Lunar New Year livestream event on 26 January (7:00-8:30pm Hong Kong) to highlight special offers and a collection of more than 50 curated items. For the first time, customers can also celebrate Lunar New Year with DFS Chief Gifting Officers, Reddi and Vila, who will share their gifting recommendations via DFS’ social media channels.

Click on the video for a snapshot of the DFS Lunar New Year offers developed with key brand partners 

In-store, DFS will host a range of activities for customers to experience local traditions, including lucky fai chun calligraphy, lion dances and visits from the God of Fortune as well as other special promotions and services. Another highlight promises to be the exclusive Gate of Fortune pop-up featuring a 360-degree camera – which can be used to share Lunar New Year greetings with family and friends.

The DFS campaign highlights selected brand offers under a series of gifting titles: Treat Yourself, Pamper Your Pals and Indulge Mom and Dad

“This Lunar New Year, we hope to share the joy of this auspicious holiday with our customers, helping them to celebrate the Year of the Tiger and create new holiday memories with their loved ones,” said DFS Group President Merchandising Christophe Marque.

The following airport and downtown T Galleria stores are taking part in the Year of the Tiger celebrations:

  • DFS, Los Angeles International Airport
  • DFS, New York John F. Kennedy International Airport
  • DFS, San Francisco International Airport
  • T Galleria by DFS, Auckland
  • T Galleria by DFS, Hong Kong, Canton Road
  • T Galleria Beauty by DFS, Hong Kong, Causeway Bay
  • T Galleria Beauty by DFS, Hong Kong, MOKO
  • T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
  • T Galleria by DFS, Macau, City of Dreams
  • T Galleria by DFS, Macau, Shoppes at Four Seasons
  • T Galleria Beauty by DFS, Macau, Galaxy Macau
  • T Galleria Beauty by DFS, Macau, MGM Cotai
  • T Galleria Beauty by DFS, Macau, MGM Macau
  • T Galleria by DFS, Macau, Studio City
  • T Galleria Beauty by DFS, Macau, Wynn Palace
  • T Galleria by DFS, Sydney

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