INTERNATIONAL. DFS Group is marking Lunar New Year 2020, the Year of the Rat, with a series of promotions, exclusive offers and activities at downtown T Galleria and airport stores worldwide from early January until 16 February.
DFS Group Executive Vice President Merchandising Ariel Gentzbourger said: “Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune. DFS’ 2020 Lunar New Year campaign is sure to delight anyone who visits our stores this season. As we welcome the Year of the Rat, we thank our loyal travelling customers and look forward to welcoming new shoppers who seek a luxurious shopping experience.”
DFS store windows will feature its own design twist on a labyrinth, depicting the words ‘happiness’ and ‘rat’ in Chinese characters, with DFS exclusive products on display.
DFS will host a range of activities for customers to experience local traditions celebrating Lunar New Year all over the world. These vary by location and include an auspicious Lion Dance, live music performances and gifting through a personalised Spring Couplet in-store as well as various promotions and exclusive offers.
DFS 2020 Lunar New Year exclusives feature products from Tiffany & Co, Clinique, Tom Ford, Moncler and Prada.