INTERNATIONAL. DFS Group is marking Lunar New Year 2020, the Year of the Rat, with a series of promotions, exclusive offers and activities at downtown T Galleria and airport stores worldwide from early January until 16 February.

DFS Group is dressing its windows and stores with eye-catching tributes to the Year of the Rat, supported by brand partners

DFS Group Executive Vice President Merchandising Ariel Gentzbourger said: “Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune. DFS’ 2020 Lunar New Year campaign is sure to delight anyone who visits our stores this season. As we welcome the Year of the Rat, we thank our loyal travelling customers and look forward to welcoming new shoppers who seek a luxurious shopping experience.”

DFS store windows will feature its own design twist on a labyrinth, depicting the words ‘happiness’ and ‘rat’ in Chinese characters, with DFS exclusive products on display.

DFS will host a range of activities for customers to experience local traditions celebrating Lunar New Year all over the world. These vary by location and include an auspicious Lion Dance, live music performances and gifting through a personalised Spring Couplet in-store as well as various promotions and exclusive offers.

DFS 2020 Lunar New Year exclusives feature products from Tiffany & Co, Clinique, Tom Ford, Moncler and Prada.

Among the ranges offered through DFS for Lunar New Year in watches & jewellery are the Zenith Defy Inventor, Longines HydroConquest Ceramic, Tiffany & Co Paper Flowers Diamond and Pink Tourmaline Firefly Pendant in Platinum (a DFS exclusive) and Swarovski Travel Set CZ White Light Multi Mixed Plating

Estée Lauder Double Wear Stay-in-Place Makeup Duo is one of a series of beauty ranges featured by DFS in the period, along with (below) Splendida Bvlgari Magnolia Sensuel EDP, Gucci Bloom Ambrosia Di Fiori EDP, Guerlain Abeille Royale Oil 50ml, Double R Serum 50ml & Daily Serum 50ml trio, Clinique Ultra-Hydration Set (travel exclusive), Shiseido Ultimate Power Infusing Concentrate 100ml Holiday – Limited Edition and Sisley L’Integral Anti-Age

Tom Ford, Prada and Moncler sunglasses (below) are DFS exclusives, with Hugo Boss (bottom) a further travel exclusive range

The Ralph Lauren Lunar New Year Bear Hoodie marks the Year of the Rat, while below, spirits include Dalmore King Alexander III CNY Limited Edition and Rémy Martin XO Chinese New Year Limited Edition