Bacardi Global Travel Retail highlighted a range of new and existing single malt and blended Scotch whiskies from Dewar’s at the recent Viking Line Cinderella Whisky Fair.
At the fair, Dewar’s presented Craigellachie 17yo, the rare, one of a kind bottling matured in ex-sherry casks, Craigellachie 33yo, Dewar’s 25yo and a 20yo variant of Aberfeldy.
Other highlights included Royal Brackla 12yo, 16yo and 21yo, Glen Deveron 16yo, 20yo, 30yo, Dewars 12yo, 15yo, 18yo, 30yo and Aultmore 12yo, 18yo, 21yo.
During the weekend, brand ambassador Denny MacTaggart hosted several master classes to guide shoppers through the range.
Over 5,000 people attended the Cinderella Whisky Fair, the world’s largest ‘floating’ whisky event, which took place in Stockholm on 11 to 13 January.
Bacardi Global Travel Retail Regional Director Europe Aude Bourdier-Rocourt said: “The Viking Line Cinderella Whisky Fair is always a fantastic event for the Dewar’s portfolio; it’s such a pleasure to talk direct to connoisseurs and collectors, seeking quality aged whiskies and malts.
“Nothing beats the opportunity for us to meet and connect with Dewar’s fans, to help them explore what’s new. This year there are several recently launched, aged stock opportunities, especially in our Craigellachie Exceptional Cask Series.”