Denizen debuts at Cannes with travel-centred jewellery line

Souvenir jewellery specialist Denizen is targeting duty free sales with a new stainless steel range, supported by updated packaging and display units.

The brand, which began in the French island of St Barts 30 years ago and is now based in the USA, is a first-time exhibitor at TFWA World Exhibition (Yellow Village, G36). Denizen offers an extensive range of travel-inspired jewellery in gold, silver and polished metal, which is exclusive to travel retail.

New collections include Sextan bangles and Cruiselink charm bracelets. Denizen’s new stainless steel range is supported by refreshed packaging and display stands.

The brand said a recent focus on the duty free market prompted the opening of a Hong Kong division headed by Estelle Baumann, a former concessionaire sourcing manager. A Miami office, servicing cruise lines and the Americas/Caribbean region, opened earlier this year.Denizen said its debut at TFWA World Exhibition is essential to its development strategy as it seeks agents and distributors in Europe and the Middle East. The brand will also be a sponsor at this year’s MEADFA Conference in Beirut.

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