CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for November 2020 covering wines & spirits, fragrances, makeup, skincare and confectionery.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.


At a glance

  • November 2020 shows month-on-month position movements from the October Index for spirits and wines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO giftpack
4. Kweichow Moutai Special Edition Year of the Dog
5. Hibiki Harmony Master’s Select Limited Edition
6. Wuliangye Crystal 52%
7. Chivas Regal 12 Year Old Brothers’ Blend
8. Kweichow Moutai Flying Fairy 53%
9. Kweichow Moutai Flying Fairy 38%
10. Suntory Yamazaki 25 Year Old Limited Edition
11. Jägermeister
12. Martell XO
13. Hibiki 30 Year Old Limited Edition
14. Rémy Martin X0 Excellence 40% Giftpack
15. Hennessy VSOP
16. Rémy Martin Louis XIII Le Jeroboam
17. Kweichow Moutai Li Bai giftpack
18. Suntory Hakushu 25 Year Old Limited Edition
19. The Macallan Enigma
20. Baileys Strawberry & Cream
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At a glance: Makeup

  • November 2020 shows month-on-month position movements from the October Index for makeup.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches November 2020

1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani Designer Lift Foundation #3
3. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
4. Lancôme Absolue Rouge Matte Lipstick #196
5. Tom Ford Lip Colour #80
6. Lancôme Absolue Fluid Foundation #100
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
9. Givenchy Prisme Libre Loose Powder Couture Edition #1
10. YSL Rouge Volupté Shine #46
11. Nars Light Reflecting Setting Powder
12. Estée Lauder Futurist Aqua Brilliance #1C1
13. Estée Lauder Double Wear Stay-in-Place Makeup Duo #17
14. Estée Lauder Double Wear Stay-in-Place Makeup
15. Chantecaille Just Skin Tinted Moisturizer
16. Dior Rouge Dior Couture Lip Color #80
17. Suqqu Extra Rich Glow Foundation #101
18. YSL Fusion Ink Cushion Foundation #B20
19. Givenchy Le Rouge #304
20. YSL Touche Éclat Le Teint Crème

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At a glance

  • November 2020 shows month-on-month position movements from the October Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches November 2020

1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate Duo 50ml
3. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
4. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
5. Lancôme Advanced Génifique Youth Activating Duo 2x100ml
6. La Mer Crème de la Mer 60ml
7. SK-II Facial Treatment Essence Duo Set 2x230ml
8. Sisley Ecological Compound 125ml
9. Clé de Peau Beauté Correcting Cream Veil 36ml
10. Lancôme Tonique Confort 400ml
11. Guerlain Abeille Royale Youth Watery Oil 50ml
12. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care 50 ml
13. Lancôme Absolue Regenerating Brightening Soft Cream 60ml
14. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
15. SK-II R.N.A. Power Radical New Age Cream 80ml
16. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 100 ml
17. SK-II Facial Treatment Essence 330ml
18. Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
19. Shiseido Ultimune Power Infusing Concentrate Serum 50ml
20. SK-II GenOptics Aura Essence 50 ml

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At a glance

  • November 2020 shows month-on-month position movements from the October Index for fragrances.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrances Brand Searches November 2020

1. Byredo Rose of No Man’s Land edp
2. Chanel Bleu de Chanel edt
3. YSL Black Opium edp
4. Tom Ford Oud Wood edp
5. Jo Malone London Wild Bluebell edc
6. Chanel Chance Eau Tendre edt
7. Chanel Coco Mademoiselle edp
8. Chanel Bleu de Chanel Homme Spray edp
9. Chanel Gabrielle edp
10. Serge Lutens La fille de Berlin edp
11. Diptyque Philosykos edt
12. Bvlgari Pour Homme edt
13. Giorgio Armani Sì Passione Limited Edition
14. Serge Lutens L’Orpheline edp
15. Acqua Di Parma Mirto di Panarea edt
16. Acqua Di Parma Fico di Amalfi edt
17. Jo Malone London English Pear & Freesia edc
18. Tom Ford Rose Prick edp
19. Chanel N°5 L’eau edt
20. Hermès Terre d’Hermès edt

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At a glance

  • November 2020 shows month-on-month position movements from the October Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches November 2020

  1. Ferrero Rocher Box 375g
  2. Ferrero Rocher Collection 24pcs
  3. Godiva Coeur Iconique 14pc 150g
  4. Godiva Truffles 16pc 230g
  5. Lindt Tube Assorted 400g
  6. Godiva Gold Ballotin Box 290g
  7. Ferrero Rocher 48pc pack 600g
  8. Lindt Excellence Dark 70% Chocolate Cocoa Bar 100g
  9. Lindt Dark Swiss Masterpieces Ballotin 250g
  10. Ferrero Rocher T48 Destination Pack Dubai
  11. Godiva Carrés 72% Dark Chocolates 180g
  12. Godiva Tower Napolitains Medium 450g
  13. Milka Strawberry Cheese Tablet 300g
  14. Godiva Dark Pretzels 71g
  15. Lindt Swiss Classic 100g
  16. Godiva Luxury Gift Box 59pc
  17. Lindt Assorted Napolitains 500g
  18. Lindt Gold Bunny Milk 200g
  19. Godiva Tablet Dark Chocolate 85% 100 g
  20. Toblerone Tiny Mono Bag Gold 272g

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Hainan Island: Travel retail’s global hotspot

The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.

海南:旅游零售业的全球焦点

穆迪戴维特报告(Moodie Davitt Report)将于2021年2月随The Magazine的中文版发表《海南特别报道》。该篇由马丁·穆迪(Martin Moodie)和德莫特·戴维特(Dermot Davitt)撰写,将探讨中国的离岸免税业务是如何变得对跨类别的各大全球领先品牌至关重要。

报告将覆盖以下内容:

  • 评论与分析自2020年7月1日起,海南新离岸免税政策所引起的重大影响
  • 从美妆个护到时尚、钟表,从葡萄酒、烈酒到消费类电子产品的跨类别离岸免税额的潜力
  • 中免集团,中服免税店,DFS集团,Dufry, Hainan Development Holdings, 海南旅游投资发展公司,海南省国际经济发展局(Hanain IEDB),拉加代尔旅游零售等集团的重要访谈和简介,尤其着眼于颇具潜力的海南免税店贸易港项目
  • 除海南外,我们还将考察中国国内市场的反弹情况,评估中国机场的前景,并希望终有一天能够恢复国际旅游通行,拥有来自内地,澳门和香港市场的领先旅游零售商的输入
  • 电商驱动力:评估旅游零售业的长期市场领导者Dufry与数字巨头阿里巴巴;以及CDFG和其他主要参与者,是否具备达成合作伙伴关系的潜力
  • 顶级旅行分析师ForwardKeys的专业意见
  • 在内容合作伙伴Globuy,iClick,Jing Daily,Jessica’s Secret和DutyFree Expert的帮助下,分析有关中国消费者和免税市场的趋势

The report will feature:

  • Comment & analysis on the seismic impact of the new offshore duty free policy in Hainan since 1 July
  • The potential of new offshore duty free allowances across categories from beauty to fashion and watches and from wines & spirits to consumer electronics
  • Major interviews with and profiles of China Duty Free Group, CNSC, DFS Group, Dufry, Hainan Development Holdings, Hainan Tourism Investment Development Co, Hainan Provincial Bureau of International Economic Development (Hainan IEDB), Lagardère Travel Retail, and others, with a special focus on the ambitious Hainan Free Trade Port project
  • Beyond Hainan, we examine the rebound in the China domestic market, assess prospects for Chinese airports and hopes for an eventual return to international travel. With input from leading travel retailers in the Mainland, Macau and Hong Kong markets
  • The ecommerce drive: Assessing the potential of the partnership between travel retail’s long-time market leader Dufry and the digital powerhouse Alibaba; plus digital strategies at CDFG and other major players
  • Expert input from top travel analyst ForwardKeys
  • With contributions from our content partners Globuy, iClick, Jing Daily, Jessica’s Secret and DutyFree Expert on trends among Chinese consumers and the duty free market

Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.