Demand indicator – The Jessica’s Secret Index cross-category ratings for October

CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for October 2021 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.

At a glance

  • October 2021 shows month-on-month position movements from the September Index for spirits and wines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wine & Spirits Brand Searches October 2021

1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Wuliangye Crystal 52%
5. Kweichow Moutai Special Edition Year of the Dog
6. Chivas Regal 18 Year Old
7. Martell Cordon Bleu
8. Hennessy XO 2021 Chinese New Year’s Edition
9. Chivas Regal 12 Year Old
10. Martell XO
11. Kweichow Moutai Flying Fairy 53%
12. Bowmore 18 Year Old Single Malt Scotch Whisky
13. Macallan Concept Number 1
14. Royal Salute 21 Year Old
15. Suntory Hibiki 21 Year Old Japanese Blended Whisky
16. Martell Cordon Bleu Extra
17. Martell Chanteloup XXO
18. Martell Cordon Bleu Epic Voyage Edition
19. Macallan Enigma
20. Suntory Hibiki 17 Year Old Japanese Blended Whisky

At a glance: Makeup

  • October 2021 shows month-on-month position movements from the September Index for makeup.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches October 2021

1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. YSL Fusion Ink Cushion Foundation #B20
5. Estée Lauder Double Wear Stay-in-Place Makeup #17
6. Giorgio Armani Designer Lift Foundation #3
7. Dior Addict Lip Glow Color Awakening Lip balm #001
8. Estée Lauder Futurist Aqua Brilliance #1C1
9. Shu Uemura Unlimited Breathable Lasting Foundation
10. Nars Light Reflecting Setting Powder
11. YSL Touche Eclat le Teint Crème
12. YSL All Hours Foundation Matte #B10
13. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
14. Lancôme Absolue Fluid Foundation #100
15. Chantecaille Just Skin Moisturizer
16. Givenchy Prisme Libre Loose Powder Couture Edition #1
17. Estée Lauder Double Wear Makeup Duo #17
18. MAC Matte Lipstick #602
19. Tom Ford Eye Color Quad Eyeshadow Palette #04
20. Dior Rouge Dior Couture Lip Colour #80

At a glance

  • October 2021 shows month-on-month position movements from the September Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches October 2021

1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate
3. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
4. SK-II Facial Treatment Essence 330ml
5. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
6. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
7. La Mer Crème de la Mer 60ml
8. Sisley Ecological Compound 125ml
9. Clarins Double Serum Complete Age Control Concentrate Duo
10. Lancôme Tonique Confort
11. Kiehl’s Rare Earth Deep Pore Cleansing Masque
12. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
13. Lancôme Advanced Génifique Youth Activating Face Serum
14. Estée Lauder Advanced Night Repair Duo
15. Shiseido Ultimune Power Infusing Concentrate Set
16. Guerlain Youth Watery Oil
17. Helena Rubinstein Powercell Skinmunity serum
18. Estée Lauder Revitalizing Supreme+ Global Anti-Aging Cell Power Creme
19. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
20. Kiehl’s Ultra Facial Cream

At a glance

  • October 2021 shows month-on-month position movements from the September Index for fragrances.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrance Brand Searches October 2021

1. Jo Malone London Wild Bluebell edc
2. YSL Black Opium edp
3. Chanel Bleu de Chanel edp
4. Byredo Rose of No Man’s Land edp
5. Tom Ford Oud Wood edp
6. Chanel Chance Eau Tendre edt
7. Chanel Gabrielle edp
8. Giorgio Armani Privè Thè Yulong edt
9. Byredo Accord Oud edp
10. Bulgari Pour Homme edt
11. Chanel Bleu de Chanel Homme Spray edt
12. Hermès Terre d’Hermes edt
13. Tom Ford Oud Wood Intense edp
14. Chanel Coco Mademoiselle edp
15. YSL Libre edt
16. Chloé Atelier Des Fleurs Cedrus edp
17. Tom Ford Grey Vetiver edp
18. YSL Libre edp
19. Tom Ford Noir De Noir edp
20. Gucci Bloom Set edps

At a glance

  • October 2021 shows month-on-month position movements from the September Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches October 2021

1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Tube Assorted 400g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Toblerone Tiny Milk Bag Gold
6. Guylian Master’s Selection Giftbox Gold 240g
7. Haribo Goldbear Shape Box 450g
8. Nestlé Classic Mint Chocolate Thins 400g
9. Godiva Dark Chocolate Assortment
10. Milka Pencil Case 200g
11. Ferrero Rocher T48 Destination pack Dubai
12. Godiva Truffles 16pc 230g
13. Kinder Chocolate 400g
14. Godiva Gold Discovery 165g
15. Lindt Dark Swiss Masterpieces Ballotin 250g
16. Nestlé Swiss Dark Chocolate Tablet 300g
17. Godiva Tablet Dark Chocolate 72% Almond 100g
18. Godiva Dark Chocolate Truffles
19. Godiva Gold Ballotin 210g
20. Godiva Pecan Chocolate Chip Sablés 60g

At a glance

  • October 2021 shows month-on-month position movements from the September Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Watch Brand Searches October 2021

1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel leather
3. Rolex Submariner Date Oyster 41mm, Oystersteel
4. Cartier Ballon Bleu de Cartier 33 mm, steel leather
5. Cartier Ballon Bleu de Cartier 33mm, steel
6. Cartier Tank Solo watch Large, silvered dial, steel, leather, black alligator
7. Rolex Lady-Datejust Oyster 28mm Oystersteel and Everose Gold
8. Jaeger-LeCoultre Master Ultra Thin Moon
9. Cartier Ballon Bleu de Cartier watch 36 mm, steel
10. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
11. Jaeger-LeCoultre Rendez-Vous Night & Day Small, 29mm, stainless steel, diamonds
12. Omega Constellation Quartz 24mm, steel/gold
13. IWC Portugieser Chronograph
14. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
15. Cartier Ballon Bleu de Cartier 28 mm, steel pink
16. Cartier, Ballon Bleu de Cartier 42 mm, steel
17. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
18. Cartier Tank Solo, small model, rose gold, steel, leather, dark brown alligator
19. Cartier Ballon Bleu de Cartier 42 mm, steel, leather
20. Jaeger-LeCoultre Reverso Classic Small, leather

At a glance

  • October 2021 shows month-on-month position movements from the September Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Bags Brand Searches October 2021

1. Louis Vuitton Non Speedy
2. Louis Vuitton NéoNoé Rose Poudre
3. Louis Vuitton Mini Dauphine
4. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
5. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
6. Louis Vuitton Neverfull MM Beige
7. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
8. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black
9. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
10. Chanel 19 Handbag Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal Black
11. Gucci GG Marmont matelassé mini bag, black leather
12. Gucci GG GG Marmont matelassé leather super mini bag, black chevron leather
13. Louis Vuitton Pochette Métis Monogram Reverse Canvas
14. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
15. Louis Vuitton Pochette Métis Monogram Reverse Canvas
16. Louis Vuitton Dauphine MM
17. Louis Vuitton Pochette Accessoires
18. Louis Vuitton Petit Sac Plat
19. Louis Vuitton Pochette Felicie M61276
20. Louis Vuitton Nano Noe

At a glance

  • October 2021 shows month-on-month position movements from the September Index for jewellery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Jewellery Brand Searches October 2021

1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
3. Cartier Love wedding band Rose gold
4. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
5. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
6. Tiffany T smile pendant in rose gold, small
7. Bvlgari B.zero1 Necklace, rose gold, diamonds
8. Bvlgari Divas’ Dream necklace, rose gold, all diamond
9. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
10. Cartier, Love necklace, 2 diamonds, yellow gold
11. Cartier Love bracelet, SM Rose gold
12. Bvlgari B.zero1 necklace, rose gold chain and pendant with cermet
13. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
14. Van Cleef & Arpels Sweet Alhambra pendant, rose gold
15. Tiffany T Smile Pendant, yellow gold
16. Cartier Love bracelet, small model, 6 diamonds, rose gold
17. Cartier Love necklace, rose gold
18. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
19. Van Cleef & Arpels Vintage Alhambra pendant, black
20. Chaumet Jeux de Liens Pendant

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