CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for June 2021 covering wines & spirits, fragrances, makeup, skincare and confectionery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- June 2021 shows month-on-month position movements from the May Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches June 2021
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Hennessy XO 2021 Chinese New Year’s Edition
5. Wuliangye Crystal 52%
6. Martell Cordon Bleu
7. Kweichow Moutai Special Edition Year of the Dog
8. Moutai Exclusive Giftbox 53%
9. Martell Cordon Bleu Extra
10. Martell Cordon Bleu
11. Martell XO Extra Old
12. Martell Chanteloup XXO
13. Chivas Regal 18 Year Old
14. Baileys Irish Cream
15. Royal Salute 21 Year Old
16. Kweichow Moutai Flying Fairy 53%
17. Kweichow Moutai 15 Year Old 53%
18. Rémy Martin XO Excellence 40% Giftpack
19. Chivas Regal 12 Year Old
20. Kweichow Moutai Libai giftpack
At a glance: Makeup
- June 2021 shows month-on-month position movements from the May Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches June 2021
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. Estée Lauder Double Wear Stay-in-Place Makeup #17
5. Nars Light Reflecting Setting Powder
6. Dior Addict Lip Glow Color Awakening Lip balm #001
7. YSL Fusion Ink Cushion Foundation #B20
8. Estée Lauder Futurist Aqua Brilliance #1C1
9. Giorgio Armani Designer Lift Foundation #3
10. Giorgio Armani Lasting Silk UV Foundation #2
11. Tom Ford Eye Color Quad Eyeshadow Palette #04
12. Givenchy Prisme Libre Loose Powder #5
13. Lancôme Teint Idole Ultra Wear Liquid Foundation
14. Chantecaille Just Skin Tinted Moisturizer
15. Dior Rouge Dior Couture Lip Color #80
16. Estée Lauder Double Wear Makeup Duo #17
17. Giorgio Armani Power Fabric Foundation #2
18. Shu Uemura Unlimited Breathable Lasting Foundation
19. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
20. Estée Lauder Re-Nutriv Ultra Radiance Makeup SPF20
At a glance
- June 2021 shows month-on-month position movements from the May Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches June 2021
1. La Mer The Treatment Lotion 150ml
2. SK-II Facial Treatment Essence 330ml
3. Clarins Double Serum Complete Age Control Concentrate Duo 50ml
4. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
5. Clé de Peau Beauté Correcting Cream Veil 36ml
6. La Mer Crème de la Mer 60ml
7. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
8. Sisley Ecological Compound 125ml
9. Lancôme Advanced Génifique Youth Activating Face Serum
10. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
11. Shiseido Ultimune Power Infusing Concentrate Set
12. Kiehl’s Rare Earth Deep Pore Cleansing Masque
13. SK-II GenOptics Aura Essence Serum
14. Lancôme Tonique Confort
15. Estée Lauder Advanced Night Repair Duo
16. Guerlain Abeille Royale Youth Watery Oil
17. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
18. IPSA The Time Reset Aqua W
19. Clarins Double Serum Complete Age Control Concentrate Duo
20. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
At a glance
- June 2021 shows month-on-month position movements from the May Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches June 2021
1. Jo Malone London Wild Bluebell edc
2. Byredo Rose of No Man’s Land edp
3. YSL Black Opium edp
4. Chanel Bleu de Chanel edt
5. Jo Malone London Wood Sage & Sea Salt Cologne edc
6. Giorgio Armani Armani Privé Thé Yulong edt
7. Chanel Gabrielle edp
8. Tom Ford Oud Wood edp
9. Chanel Coco Mademoiselle
10. Chanel Bleu de Chanel edp
11. Dior Miss Blooming Bouquet edt
12. Chanel Chance Eau Tendre edt
13. Acqua Di Parma Mirto di Panarea edt
14. Bvlgari Pour Homme edt
15. Hermès Terre d’Hermès edt
16. Chanel Gabrielle Essence edp
17. Chanel Chance Eau Fraiche edt
18. Diptyque Philosykos edt
19. Jo Malone London English Pear & Freesia edc
20. Serge Lutens La fille de Berlin edp
At a glance
- June 2021 shows month-on-month position movements from the May Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches June 2021
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Tube Assorted 400g
4. Toblerone Tiny Milk Bag Gold
5. Lindt Assorted Napolitains Carrier Box 250g
6. Godiva Truffles 16pc 230g
7. Godiva Chocolate Domes
8. Godiva Tower Napolitains Medium 450g
9. Godiva Luxury Gift Box 59pc
10. Godiva Dark Chocolate Truffles
11. Godiva Milk Chocolate Pearls
12. Godiva Gold Ballotin 210g
13. Lindt Swiss Thins Orange 200g
14. Toblerone Tiny White Bag 272g
15. Godiva Gold Discovery 165g
16. Haribo Goldbear Shape Box 450g
17. Kinder Bueno 344g
18. Toblerone Tiny Black Bag 272g
19. Milka Milka & Oreo Tablet 300g
20. Nestlé Swiss Tablet White Chocolate 300g
