CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for August 2021 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.

At a glance

  • August 2021 shows month-on-month position movements from the July Index for spirits and wines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wine & Spirits Brand Searches August 2021

1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Hennessy XO 2021 Chinese New Year’s Edition
5. Chivas Regal 18 Year Old
6. Wuliangye Crystal 52%
7. Martell Cordon Bleu
8. Kweichow Moutai Special Edition Year of the Dog
9. Martell XO
10. Chivas Regal 12 Year Old
11. Martell Chanteloup XXO
12. Martell Cordon Bleu Extra
13. Moutai Exclusive giftbox 53%
14. Royal Salute 21 Year Old
15. Kweichow Moutai Flying Fairy 53%
16. Rémy Martin Louis XIII giftbox
17. Hennessey VSOP
18. Macallan Concept Number 1
19. Macallan Enigma
20. Martell Cordon Bleu

At a glance: Makeup

  • August 2021 shows month-on-month position movements from the July Index for makeup.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches August 2021

1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Dior Addict Lip Glow Color Awakening Lip balm #001
4. Tom Ford Lip Colour #80
5. Estée Lauder Double Wear Stay-in-Place Makeup #17
6. YSL Fusion Ink Cushion Foundation #B20
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. Estée Lauder Double Wear Makeup Duo #17
9. Nars Light Reflecting Setting Powder
10. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
11. Estée Lauder Futurist Aqua Brilliance #1C1
12. Shu Uemura Unlimited Breathable Lasting Foundation
13. Giorgio Armani Designer Lift Foundation #3
14. YSL Vinyl Cream Lip Stain #416
15. Givenchy Prisme Libre Loose Powder #5
16. YSL Rouge Volupté Shine Oil-in-Stick #46
17. Givenchy Prisme Libre Loose Powder Couture Edition #1
18. Chantecaille Just Skin Tinted Moisturizer
19. Lancôme Absolue Fluid Foundation #100
20. YSL Touche Eclat le Teint Crème

At a glance

  • August 2021 shows month-on-month position movements from the July Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches August 2021

1. La Mer The Treatment Lotion 150ml
2. SK-II Facial Treatment Essence 330ml
3. Clarins Double Serum Complete Age Control Concentrate
4. Sisley Ecological Compound 125ml
5. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
6. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
7. Kiehl’s Rare Earth Deep Pore Cleansing Masque
8. SK-II GenOptics Aura Essence Serum
9. La Mer Crème de la Mer 60ml
10. Lancôme Advanced Génifique Youth Activating Face Serum
11. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
12. Shiseido Ultimune Power Infusing Concentrate Set
13. Lancôme Tonique Confort
14. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
15. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
16. Clarins Double Serum Complete Age Control Concentrate Duo
17. Estée Lauder Advanced Night Repair Duo
18. Guerlain Abeille Royale Youth Watery Oil
19. SK-II Facial Treatment Essence Duo
20. IPSA The Time Reset Aqua W

At a glance

  • August 2021 shows month-on-month position movements from the July Index for fragrances.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrance Brand Searches August 2021

1. Jo Malone London Wild Bluebell edc
2. Byredo Rose of No Man’s Land edp
3. Tom Ford Oud Wood edp
4. YSL Black Opium edp
5. Chanel Chance Eau Fraiche edt
6. Chanel Coco Mademoiselle edp
7. Chloé Atelier Des Fleurs edp
8. Hermès Un Jardin sur le Nil edt
9. Giorgio Armani Armani Privé Thé Yulong edt
10. Chanel Chance Eau Tendre edp
11. Jo Malone London Basil & Neroli edc
12. YSL Libre edp
13. Chanel Chance Eau Tendre edt
14. Dior Miss Blooming Bouquet edt
15. Jo Malone London Wood Sage & Sea Salt edc
16. Giorgio Armani My Way edp
17. Chanel Gabrielle edp
18. Gucci Bloom edp
19. Chanel Bleu de Chanel edp
20. Chanel Gabrielle Essence

At a glance

  • August 2021 shows month-on-month position movements from the July Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches August 2021

1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Lindt Tube Assorted 400g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Toblerone Tiny Milk Bag Gold
6. Godiva Truffles 16pc 230g
7. Godiva Luxury Gift Box 59pc
8. Toblerone Tiny Black Bag 272g
9. Haribo Goldbear Shape Box 450g
10. Godiva Dark Chocolate Assortment
11. Ferrero Rocher T48 Destination pack Dubai
12. Toblerone Tiny Mix Bag 272g
13. Milka Milka & Oreo Tablet 300g
14. Kinder Chocolate 400g
15. Godiva Gold Discovery 165g
16. Milka Pencil Case 200g
17. Godiva Gold Discovery Gift Box 28 pc
18. Godiva Tower Napolitains Medium 450g
19. Milka Mix Napolitains 340g
20. Toblerone Milk Bar 360g

At a glance

  • August 2021 shows month-on-month position movements from the July Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Watch Brand Searches August 2021

1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel leather
3. Rolex Submariner Date Oyster 41mm, Oystersteel
4. Cartier Ballon Bleu de Cartier 33 mm, steel leather
5. Cartier Ballon Bleu de Cartier 33mm, steel
6. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
7. Rolex Lady-Datejust Oyster 28mm Oystersteel and Everose Gold
8. Jaeger-LeCoultre Rendez-Vous Night & Day Small, 29mm, stainless steel, diamonds
9. Cartier Ballon Bleu de Cartier watch 36 mm, steel
10. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
11. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
12. Rolex Oyster Perpetual Submariner, Oystersteel, 41mm, black ceramic, black dial
13. Rolex Oyster Perpetual Deepsea, 44mm Oystersteel
14. Omega De Ville Prestige Quartz 27.4 mm, steel
15. Omega Constellation Quartz 24mm
16. Jaeger-LeCoultre Reverso One, Stainless steel
17. Cartier Ballon Bleu de Cartier watch 28 mm, steel pink
18. Jaeger-LeCoultre Rendez-Vous Night & Day, Medium
19. Cartier Tank Solo watch Large, silvered dial, steel, leather, Black alligator
20. Cartier Ronde Solo de Cartier watch 29 mm, steel

At a glance

  • August 2021 shows month-on-month position movements from the July Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Bags Brand Searches August 2021

1. Louis Vuitton Non Speedy
2. Louis Vuitton NéoNoé Rose Poudre
3. Louis Vuitton Mini Dauphine
4. Louis Vuitton Neverfull MM Beige
5. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
6. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
7. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
8. Louis Vuitton Pochette Felicie M61276
9. Chanel Mini Flap Bag Lambskin & Gold-Tone Metal Black
10. Gucci GG GG Marmont matelassé leather super mini bag, black chevron leather
11. Louis Vuitton Pochette Métis Monogram Reverse Canvas
12. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
13. Louis Vuitton Pochette Accessoires
14. Louis Vuitton Nano Noe
15. Gucci GG Marmont matelassé mini bag, black leather
16. Louis Vuitton Dauphine MM
17. Louis Vuitton Petit Sac Plat
18. Louis Vuitton Speedy Bandoulière 40
19. Louis Vuitton Cannes Monogram Reverse
20. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black

At a glance

  • August 2021 shows month-on-month position movements from the July Index for jewellery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Jewellery Brand Searches August 2021

1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Tiffany T smile pendant in rose gold, small
5. Cartier Love bracelet, SM Rose gold
6. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
7. Bvlgari B.zero1 Necklace, rose gold, diamonds
8. Cartier, Love necklace, 2 diamonds, yellow gold
9. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
10. Cartier Love wedding band Rose gold
11. Tiffany T Smile Pendant, yellow gold
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Cartier Love bracelet rose gold
14. Cartier Love bracelet, small model, 6 diamonds, rose gold
15. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
16. Cartier Love necklace, rose gold
17. Hermès Pop H pendant white
18. Bvlgari B.zero1 necklace, rose gold chain and pendant with cermet
19. Van Cleef & Arpels Vintage Alhambra pendant
20. Bvlgari Divas’ Dream necklace, rose gold, all diamond