CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for May 2020 covering wines & spirits, fragrances, makeup, skincare, confectionery and luxury bags.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- May 2020 shows month-on-month position movements from the April Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales (amid the COVID-19 crisis, interest rather than sales). A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches May 2020
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Martell XO
4. Jägermeister German Herbal Liqueur
5. Hennessy XO
6. Wuliangye Crystal 52% 500ml
7. Kweichow Moutai Special Edition Year of the Dog
8. Kweichow Moutai Feitian 38%
9. Martell Cordon Bleu 750ml
10. Martell Cordon Bleu XO Limited Edition by Mathias Kiss
11. Kweichow Moutai Yingbin 53% 0.5L
12. Martell L’Or de Jean Martell 700ml
13. Penfolds Bin 407 750ml
14. Hibiki Suntory Japanese Harmony Master’s Select Limited Edition Gift Pack
15. Martell Noblige Cognac
16. Johnnie Walker Black Label 12 Year Old
17. Kweichow Moutai Centennial Gold Award Legend 53%
18. Penfolds Bin 389 Cabernet Shiraz 2014
19. Kweichow Moutai 53% 0.375L
20. Wuliangye Year 2013 52%
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At a glance: Makeup
- May 2020 shows month-on-month position movements from the April Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches May 2020
1. Giorgio Armani Lip Maestro Liquid Lipstick #405 Sultan
2. Tom Ford Lip Colour #80 Impassioned
3. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation SPF23 #2
4. Giorgio Armani Power Fabric
5. Givenchy Prisme Libre Loose Powder #1
6. Dior Rouge Dior 999
7. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe
8. Giorgio Armani Designer Lift Foundation SPF20 #3
9. Tom Ford Eye Color Quad Eyeshadow Palette
10. Estée Lauder Double Wear Stay-In-Place Makeup 1W1 Bone 1oz
11. Estée Lauder Futurist Aqua Brilliance Makeup SPF15 PA++ 1C1 30ml
12. YSL Fusion Ink Cushion Foundation #B20 Beige
13. Tom Ford Lips & Boys Collection #72 Tony
14. Shu Uemura Unlimited
15. Nars Light Reflecting Setting Powder
16. Givenchy Prisme Libre #05 Satin Blanc
17. La Mer The Luminous Lifting Cushion Foundation SPF20 #03 Warm Porcelain 2x12g
18. YSL Rouge Pur Couture #52 Rose 3.8g
19. MAC Extra Dimension Skinfinish #Double Gleam 9g
20. Givenchy Le Rouge #37
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At a glance
- May 2020 shows month-on-month position movements from the April Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches May 2020
1. La Mer The Treatment Lotion 150ml
2. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2x100ml
3. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
4. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream Duo 15ml + 15ml
5. Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
6. Lancôme Advanced Génifique Youth Activating Duo 2x100ml
7. SK-II Facial Treatment Essence Duo Set 2x230ml
8. Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ Pa +++
9. La Mer Crème de la Mer 60ml
10. La Mer The Eye Concentrate
11. Guerlain Abeille Royale Youth Watery Oil 50ml
12. Sisley Ecological Compound 125ml
13. Clarins Double Serum Complete Age Control Concentrate 50ml
14. SK-II Facial Treatment Essence 330ml
15. Shiseido Ultimune Power Infusing Concentrate Serum 50ml
16. SK-II GenOptics Aura Essence Serum 50ml
17. Helena Rubinstein Powercell Skinmunity Serum
18. Kiehl’s Clearly Corrective Dark Spot Solution
19. Clé de Peau Beauté Sheer Fluid Veil SP21
20. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
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At a glance
- May 2020 shows month-on-month position movements from the April Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches May 2020
1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Chanel Bleu de Chanel edt 50ml
4. Tom Ford Oud Wood edp 50ml
5. Byredo Rose of No Man’s Land edp 50ml
6. Bottega Veneta Illusione 50ml
7. Tom Ford Rose Prick 50ml
8. Acqua di Parma Blu Mediterraneo Mirto Di Panarea edt 150ml
9. Chanel Bleu de Chanel Homme Spray edp 100ml
10. Bvlgari Rose Goldea Blossom Delight edp 75ml
11. Jo Malone London Star Magnolia edc 100ml
12. Jo Malone London English Pear & Freesia edc 100ml
13. Jo Malone London Wood Sage & Sea Salt edc 30 ml
14. Atelier Cologne Pomélo Paradi and Clementin Carlifornia 100ml + 30 ml
15. Creed Silver Mountain Water edp 50ml
16. Chanel Chance Eau Tendre edt 100ml
17. Chanel Gabrielle 50ml
18. Acqua di Parma Fico di Amalfi edt 75ml
19. YSL Libre edp 50ml
20. Bvlgari Pour Homme Spray edt 50ml
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At a glance
- May 2020 shows month-on-month position movements from the April Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches May 2020
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Godiva Coeur Iconique 14pc 150g
4. Godiva Napolitains 225g
5. Lindt Lindor Tube Assorted 400g
6. Toblerone Swiss White Chocolate with Honey & Almond Nougat 100g
7. Godiva Pearls Milk Chocolate 43g
8. Kinder Schokolade 125g + 25g
9. Lindt Lindor Tube Milk 400g
10. Godiva Truffles 16pc 230g
11. Anthon Berg Chocolate Coffee Liqueurs
12. Godiva Gold Discovery Collection
13. Guylian La Trufflina
14. Godiva Dark Chocolate Truffles
15. Godiva 72% Cacao Dark Chocolate with Almonds
16. Lindt Assorted Napolitains Carrier Box 500g
17. Leonidas Maître Chocolatier Singapore
18. Toblerone Tiny Milk Bag 272g
19. Godiva Gift Box 58pc 490g
20. Godiva Signature Truffles Gift Box Classic Gold Ribbon 24pc
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