Delamain has introduced new packaging for its travel retail bestsellers: Pale & Dry XO and Vesper XO Cognacs.
The light- and mid-blue packs aim to offer a contemporary look. They highlight the brand’s history and values, which Delamain said include the pursuit of excellence, authenticity, the ability to create a luxury product and patience.
Family-run Delamain is part of the Bollinger wine group. The new packs are available now in selected travel retail outlets.
Pernod Ricard Global Travel Retail General Manager, Americas Greg Ford and Head of Marketing, Americas Aisling Tobin address the business climate, category priorities and innovation in the region.
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The Kohinoor Reserve Indian Dark Rum is sealed in a glass bottle resembling the oval-cut diamond it is named after, while its branding is accented with muted gold.
