David Dayan sets up specialist African business Beauté Luxe Duty Free

Experienced and much-respected travel retail developer David Dayan has created a new company to distribute luxury perfume and cosmetics brands in Africa.

Beauté Luxe Duty Free is based in Dubai’s Jebel Ali Free Zone and covers all sectors of the African travel retail market, including airports, ports, border shops, downtown duty free and diplomatic stores.

Voice of experience: Duty Free Development Consulting and Beauté Luxe Duty Free CEO David Dayan

Duty Free Development Consulting and Beauté Luxe Duty Free CEO Dayan said he has reorganised his business in view of results from the brands he has represented in travel retail over the past four years.

“With the relationships we have built over the years with duty free operators in Africa and our area managers based in Africa, as well as our beauty advisors, we ensure that the brands we implement are of high quality in the points of sale, whether in training, animation or merchandising.

“To develop this continent that already knows us very well, we have recruited a large number of employees specialised in travel retail,” Dayan said.

Beauté Luxe Duty Free has appointed Jerome Blanchard as Vice President of Sales and Corrine Berger as Marketing Director.

Blanchard will spearhead the development of the company’s brand portfolio. Blanchard was appointed Sales Director Latin America & Caribbean Domestic & Travel Retail at Gucci Time Pieces and Jewellery in New York in 2015. Prior to that, he was Director of Buying and Merchandising – Accessories and Luxury Products for Duty Free Americas.

Jerome Blanchard joins Beauté Luxe Duty Free as Vice President of Sales

“Jerome Blanchard is a great professional in brand development in travel retail,” Dayan said. “We needed an expert in this field to carry out our project, and because of his experience and great qualities as a manager, Jerome was the right man for us.”

Corrine Berger takes on the key role of Beauté Luxe Duty Free Marketing Director

Berger joins the company from Lacoste where she was International Marketing Director. Previously she worked with the Aéroports de Paris group as Head of Communications & Marketing.

Duty Free Development Consulting and Immediate Boarding Consulting boasts over 30 years of experience in travel retail, and has represented a wide range of brands including Lacoste, Rituals and Nuxe.

David Dayan featured earlier this year in The Moodie Davitt Report’s Ten Easy Pieces series. Click here to follow the travel retail veteran’s diamond-studded career path.

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