Danish skincare brand Ecooking has reported burgeoning business in the cruise and ferry sector as it makes encouraging progress in travel retail.
Its products are now listed on Viking Line, DFDS Seaways, Stena Line, Color Line, Scandlines, Fjordline and Smyril Line. In addition, travel retailer Gebr Heinemann is selling Ecooking products in some of its airport and cruise ship operations.
Ecooking founder Tina Søgaard said: “We feel that ferries and cruise ships are a vital brand channel for us because we believe that shopping has become an integral part of the whole journey.
“People are expecting to shop onboard and, of course, they have more time available. Passengers also share their experiences on social media and talk about what they buy and we feel this is an excellent branding channel and also a perfect stepping stone to new international customers.”
With a value of over US$123 billion in 2018 – almost a quarter of the global beauty market value – the global skincare market is expected to benefit from a 6% compound annual growth rate (CAGR), over the next five years and reach US$183 billion by 2025, according to analyst Allied Market Research.
Within that, the organic and natural segment, which includes Ecooking products, is expected to reach a CAGR of more than 10% between 2016 and 2022.
Viking Line Sales and Purchasing Manager, Beauty & Fashion Eva Rehnström said: “This is the beauty of the industry, it is constantly changing and offering new innovative products and services. I am constantly looking for new products, brands and concepts.”
Commenting on Ecooking as a brand, Rehnström added: “I really appreciate how clean and high quality the products are. The packaging is very nice and somewhat playful. The assortment covers many different skincare needs and it is all backed up by an interesting and genuine story.”
Thomas Kaneko Henningsen, Partner at Ecooking distributor Brand-Mover Powered by Blueprint, said: “Ecooking’s products are developed with an uncompromising focus on the ingredients and the effect they have on the skin, which differentiates it from other brands and makes it easier for travellers to identify the product that will work for them.”
The Ecooking brand has won several awards and was recently shortlisted for the 2019 Pure Beauty Awards as Best New International Breakthrough Brand.