Daniel Wellington (DW) has partnered with Tasa Meng Duty Free to open a pop-up at Taoyuan International Airport.
The Terminal 2 Gate D5 pop-up opened on 1 November and will run until 29 February.
It is the Swedish watch and lifestyle brand’s first full boutique concept pop-up store in Asia Pacific travel retail and includes exclusive offers.
Two limited-edition classic Bedford Rose Gold and Classic Southport editions, which are both 40/36mm, are featured with navy and orange NATO strap designs which were formerly exclusive to US stores. Tasa Meng is the only partner selling these products in the Asia Pacific market.
Tasa Meng is also prelaunching the DW Iconic Link Collection in travel retail. Iconic Link is Daniel Wellington’s latest collection and features a metal bracelet with three-piece links.
Pop-up activities at Taoyuan Airport are in line with the #DWMoments global campaign. They include a Polaroid photo booth with a Taipei-skyline background, postcard posting service and do-it-yourself embossing service where customers are encouraged to decorate their watch box with exclusive stamps.
“We are very pleased to partner with Tasa Meng to bring travellers this unique experience via our pop-up store, and create their own #DWMoments,” said Daniel Wellington Travel Retail Key Account Manager Ryan Ng.
“Through the pop-up store, we aim to interact and understand our customers, hoping to improve and perfect Daniel Wellington’s service and customer experience,” he added.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Daniel Wellington’s story has also appeared in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
