CYPRUS. Cyprus Duty Free has introduced Mirror Box and Selfie Station digital installations at Larnaca International Airport, in partnership with digital retail agency Holition.
Located in The Fashion Avenue, which houses fashion & accessories, the Mirror Box installation is a 2.3m high display that takes consumers through the latest fashion trends. This is accompanied by a 3D animated floral experience inspired by seasonal Cypriot flora, which enhances Sense of Place by drawing inspiration from the local landscape.
With the primary objective of driving footfall for the fashion category, the project was undertaken following research at Larnaca Airport which measured the impact of the store layout on retail experience. This highlighted an opportunity to enhance category visibility to drive growth, paving the way for an interactive shopping experience.
At the entrance of the store, the Selfie Station grabs passengers’ attention, offering them a chance to capture an ‘Instagrammable moment’ within the retail environment before they bid farewell to Cyprus. After picking a picturesque Cypriot backdrop, customers step into the photobooth to take a selfie and later scan a QR code to download the images onto their phones.
Cyprus Duty Free General Manager Andrew Baker said, “We are immensely proud to bring digital innovation to the forefront of travel retail. We are committed to delivering a superior experience for customers here at Cyprus Duty Free, helping to create unique and memorable experiences for passengers from the moment they land to the moment they leave the island.
“These new activations demonstrate how we can use the best of digital to enhance the in-store retail experience whilst proudly celebrating a true Sense of Place.”
These digital activations are in line with the Aer Rianta International (ARI) Customer Value Proposition launched in 2020. “This global strategy has been executed with perfection at the world-class Cyprus Duty Free, which is committed to delivering exciting, engaging and memorable customer experiences,” noted ARI. ✈
