Welcome to the latest edition of The Moodie Davitt Spotlight Series eZine, in which we tell the bold, colourful and wonderfully creative story behind Valentino Beauty’s couture-inspired colour cosmetics line.
In 2018, L’Oréal Group and Valentino signed a long-term, worldwide licence agreement that marked a new chapter in the house’s beauty journey. The deal is a testament to L’Oréal Group’s belief in the maison and the distinctive vision of its new Creative Director, Pierpaolo Piccioli.
Since then, Piccioli and L’Oréal have broken several boundaries in the world of fragrance, a tradition continued with the launch of this debut makeup line.
Valentino Beauty Makeup, a first for the maison, offers makeup for a new generation of luxury consumers who have cast aside traditional labels of gender, titles or boundaries. In many ways, Valentino Beauty makeup is a collection where fashion, beauty and art converge.
How then does one translate the culture of couture into beauty? How do you interpret the voluminous texture of a sleeve, or capture the visual impact of a brightly-coloured evening gown in a makeup palette? This is what Valentino Beauty has sought to achieve with the debut of its versatile, makeup line and we are honoured to tell the story in this publication.
We trust you enjoy this special eZine that celebrates how a compelling partnership has found thrilling voice in Valentino Beauty Makeup.
