Campari Group invited Expo attendees to join Appleton Estate Jamaican Rum Master Blender Joy Spence for a 30-minute virtual immersion into the world of Appleton Estate Jamaican Rum.
Campari Group Global Brand Manager Travel Retail Jennifer Smith talked with Appleton Estate Jamaican Rum Master Blender Joy Spence, the “heart and soul” of the brand.
Spence joined in Appleton 1981, and became Master Blender in 1997. She has been at Appleton for 40 years, and is the first female Master Blender in the spirits industry
Spence, who is celebrating her 40th year at Appleton Estate, added, “We’re unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid.
“With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I’m also excited to introduce two new blends as we enter a new era for our brand. We hope that our new look and feel elevates the high-end cocktail and the sophisticated sipping experience, while continuing to spread the joy of rum, globally.”
The brand debuted a newly-designed packaging, revamped bottle and label design, and introduce two new premium blends. The relaunch celebrates the premium rum brand’s pursuit of excellence and commitment to producing the highest-quality rum.
The refreshed Appleton Estate Jamaican Rum bottle is a contemporary version of the rum’s signature bottle shape and features a new closure. The neck label highlights Appleton Estate’s distillery in Jamaica’s Nassau Valley and features an embossed ‘1749’ stamp on the glass, which is the date when the Estate was established. The new label tells the story of the rum blend and highlights the rum’s distinctive production process.
Appleton Estate is distilled using Jamaican limestone-filtered water and uses no additional flavours. The rum’s quality and flavour profile are the result of Appleton Estate’s commitment minimal tropical ageing, with each rum at least as old as the age statement on the label, and to age all rums entirely in Jamaica. Appleton Estate rum ages nearly three times faster than spirits aged in cooler climates, which results in richer and fuller flavours.
Campari wowed visitors to the 2020 Virtual Travel Retail Expo and you can expect more of the same vibrancy both in this Experience Arena session and within the Campari suite.
