The Gucci Rouge à Lèvres Chinese New Year lipstick trio is now available in Americas, Europe and Asia Pacific travel retail

Coty has unveiled a trio of limited-edition Gucci Rouge à Lèvres Satin lipstick shades for Chinese New Year. The lipsticks —  which have been given a red and gold makeover to celebrate the occasion — were launched in Americas, Europe and Asia Pacific travel retail on 1 January. They are available for a limited time only.

The Gucci Rouge à Lèvres lipstick trio is made up of the 25* Goldie Red, 505 Janet Rust and 513 Emmy Red lipsticks. The first two are existing shades from the Gucci Rouge à Lèvres Satin collection, while Emmy Red is a new shade developed for Chinese New Year.

(1) 25* Goldie Red (2) 505 Janet Rust (3) 513 Emmy Red. According to the brand, the new ‘Emmy Red’ shade represents luck, joy and happiness. 

The lightweight formula delivers vibrant colour payoff and a long-lasting satin finish. It is also perfumed with notes of violet.

The lipsticks are encased in Art Deco-inspired red and gold tubes and matching red packaging. The limited-edition packaging features etchings drawn by Gucci Creative Director Alessandro Michele, which blend the fashion house’s key motifs with contemporary design codes.

The campaign reimagines Gucci’s ‘Punch and Judy’ inspired festive campaign in a red and gold colour palette, which are the celebratory colours of Chinese New Year.

The Gucci Rouge à Lèvres Chinese New Year lipstick campaign is an extension of Gucci’s Beauty Holiday Spectacular. It reimagines the festive campaign’s ‘Punch and Judy’ inspired theatre environment in a striking red motif, accented with gold celestial ornaments.

The three limited-edition Gucci Rouge à Lèvres lipsticks are displayed on strings to imitate the puppetry of Punch and Judy. The Gucci Bloom Eau de Parfum and Gucci Bloom Ambrosia scents are also featured in the campaign.

The Gucci Bloom Eau de Parfum and Gucci Bloom Ambrosia fragrances also feature in the campaign

Hainan Island: Travel retail’s global hotspot

The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.

The report will feature:

  • Comment & analysis on the seismic impact of the new offshore duty free policy in Hainan since 1 July
  • The potential of new offshore duty free allowances across categories from beauty to fashion and watches and from wines & spirits to consumer electronics
  • Major interviews with and profiles of China Duty Free Group, CNSC, DFS Group, Hainan Tourism Investment Development Co, Hainan Provincial Bureau of International Economic Development (Hanain IEDB), Lagardère Travel Retail, and others, with a special focus on the ambitious Hainan Free Trade Port project
  • Beyond Hainan, we examine the rebound in the China domestic market, assess prospects for Chinese airports and hopes for an eventual return to international travel. With input from leading travel retailers in the Mainland, Macau and Hong Kong markets
  • The ecommerce drive: Assessing the potential of the partnership between travel retail’s long-time market leader Dufry and the digital powerhouse Alibaba; plus digital strategies at CDFG and other major players
  • Expert input from top travel analyst ForwardKeys
  • With contributions from our content partners Globuy, iClick, Jing Daily, Jessica’s Secret and DutyFree Expert on trends among Chinese consumers and the duty free market

Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.