Coty has unveiled a trio of limited-edition Gucci Rouge à Lèvres Satin lipstick shades for Chinese New Year. The lipsticks — which have been given a red and gold makeover to celebrate the occasion — were launched in Americas, Europe and Asia Pacific travel retail on 1 January. They are available for a limited time only.
The Gucci Rouge à Lèvres lipstick trio is made up of the 25* Goldie Red, 505 Janet Rust and 513 Emmy Red lipsticks. The first two are existing shades from the Gucci Rouge à Lèvres Satin collection, while Emmy Red is a new shade developed for Chinese New Year.
The lightweight formula delivers vibrant colour payoff and a long-lasting satin finish. It is also perfumed with notes of violet.
The lipsticks are encased in Art Deco-inspired red and gold tubes and matching red packaging. The limited-edition packaging features etchings drawn by Gucci Creative Director Alessandro Michele, which blend the fashion house’s key motifs with contemporary design codes.
The Gucci Rouge à Lèvres Chinese New Year lipstick campaign is an extension of Gucci’s Beauty Holiday Spectacular. It reimagines the festive campaign’s ‘Punch and Judy’ inspired theatre environment in a striking red motif, accented with gold celestial ornaments.
The three limited-edition Gucci Rouge à Lèvres lipsticks are displayed on strings to imitate the puppetry of Punch and Judy. The Gucci Bloom Eau de Parfum and Gucci Bloom Ambrosia scents are also featured in the campaign.
Hainan Island: Travel retail’s global hotspot
The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.
The report will feature:
Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.