Coty has revealed ‘Candy Love,’ the new limited-edition fragrance from Escada and the brand’s first winter fragrance.
It was launched in Europe and Americas travel retail on 1 November.
The new Eau de Toilette was inspired by the sweet and colourful world of Candyland.
It was co-created by perfumers Amandine Clerc-Marie and Nicolas Bonneville and is described as a colourful, gourmand fragrance.
Candy Love opens with candy apple top notes, followed by floral heart notes of Rose Centifolia and milky base notes of vanilla whipped cream.
The new feminine Eau De Toilette comes in a glossy pink and red bottle in the shape of Escada’s heart symbol. It is available in 30ml, 50ml and 100ml formats.
It is packaged in a colour-coordinated box with candy-striped edges. The innovative box comes with a heart-shaped QR code that takes customers into the immersive virtual world of Candyland on Instagram.
The launch is supported by a social media campaign on Instagram and on TikTok, which invites customers to participate in the #UnlockTheHeart challenge for a chance to win their own Candy Love fragrance.
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