CHINA. Coty showcased nine of its brands at the third China International Consumer Products Expo (CICPE, also known as Hainan Expo) this week (11-16 April). These included Lancaster, Orveda, Gucci, Burberry, Chloé Atelier des Fleurs, Tiffany & Co., Miu Miu, Calvin Klein and Marc Jacobs.
Segmented into corporate culture and brand displays, the booths were set up in a 360sq m area in Hall 5 of the Fashion Life Exhibition Area.
Coty utilised the Expo to strengthen its foothold in the Chinese market and to understand the needs of local consumers. This was guided by its vision and six strategic pillars, with a focus on leveraging its travel retail business footprint in the Asia Pacific region and around the world. During the Expo, Coty engaged with key stakeholders in the government, media, duty free retailers and consumers.
Coty Chief Commercial Officer for Luxury Caroline Andreotti commented on the group’s growth in Hainan over the past few years: “We are excited to be present at Hainan Expo again. Its business environment and policies are a clear differentiator in the global market – and its role as an important hub connecting China, Asia Pacific and the world – means that Hainan presents great opportunities to introduce new innovations to Chinese consumers and huge travel retail business growth.”
Coty’s investments target local audiences, offering an omnichannel retail experience across three categories: fragrances, make up and skincare. “We’ve been very successful in Hainan already, which gives us great confidence in the growth of our business there and across China. As a result, we will continue to focus our investment in the market and our local teams,” added Andreotti.
Coty’s prestige beauty brands – Gucci, Burberry, Chloé, Tiffany & Co., Miu Miu and Lancaster – all enjoy a strong presence in Hainan. In recent years, the group has focused on developing its travel retail business across the island with brand boutiques and offline activities.
Until now, the company has opened 29 doors in the Hainan duty free channel. It aims to reach 38 doors in the next fiscal year, including seven standalone boutique stores for key brands.
The brand remarked: “Looking to the future, Coty will continue to use Hainan as a springboard into China’s travel retail market; to expand into other Asia Pacific markets; and to drive continued improvement in our ability to meet the needs of the consumer market in China.”
The group aims to introduce more global and popular regional brands to Hainan, with consumer-centric omnichannel campaigns and ‘retail-tainment’ experiences.
The group’s flagship scientific skincare brand Lancaster brought its recently launched Ligne Princière line to the third CICPE, along with a reworked brand image and retail concept. Its biotech skincare brand Orveda also made its Expo debut.
Gucci’s stand featured a romantic garden theme with visuals from the Gucci Flora Gorgeous Jasmine campaign, while Burberry invited guests to explore its futuristic hydroponics garden, which aligns with the brand’s fragrance offerings. Chloé offered visitors a chance to craft their personalised bouquet, while Tiffany & Co. offered its signature fragrances. Miu Miu offered attendees a sensory immersion with its new signature fragrance, Fleur de Lait.
Calvin Klein showcased CK Everyone Eau de Parfum, while Marc Jacobs opted to display Daisies and its personas reimagined by artist Kendra Dandy for Pick Your Daisy 2022.
Another highlight of the group’s showcase was its sustainability strategy: Beauty That Lasts. This year Coty will launch fragrances crafted with carbon-captured ethanol, produced in partnership with LanzaTech. Coty also announced its collaboration with Green Citizen Action (part of China Green Foundation), setting a goal to plant 6000 haloxylon trees in the Alashan Desert. ✈
