Coty has launched a limited-edition BOSS Bottled Marine. The latest addition to the Hugo Boss range is the work of perfumers Sophie Labbé and Honorine Blanc.
BOSS Bottled Marine opens with notes of frozen apple and spearmint, which contrast to a spicy heart of clary sage and cinnamon, on a cashmere wood, patchouli and sandalwood base.
The fragrance is presented in the distinctive BOSS Bottled flacon, in a frosted blue finish, topped with a deep blue brushed cap. Packaging is in glossy white and matte blue.
The launch is supported by a campaign featuring the global face of the BOSS Bottled franchise, Hollywood actor Chris Hemsworth. The entrepreneur, family man, avid surfer and advocate for the environment is said to represent the “multifaceted and inspirational persona of the BOSS of today”.
BOSS Bottled Marine Eau de Toilette is available in 200ml, 100ml, and 50ml formats. It will be available on-counter in travel retail in Europe next month (May) and in Asia Pacific from June.
