Coty has expanded Hugo Boss’s fragrance range with the launch of Boss Bottled Infinite in global travel retail.
Crafted by master perfumer Annick Menardo, the new edp is the first fine fragrance to use diamond technology, which makes the top and heart notes last longer on skin and helps maintain the initial scent’s signature, said Coty.
The fragrance opens with top notes of mandarin and apple, with a hint of cinnamon and sage. Heart notes include patchouli, rosemary and lavender, while olivewood and sandalwood make up the base.
The flacon features a deep ocean blue shade, finished with a dark metal topper.
Australian actor Chris Hemsworth reprises his role as the global brand ambassador of Boss Bottled in the new campaign. Shot by Karim Huu Do with photography by Matthew Brookes, the campaign film shows Hemsworth leaving the city behind to reconnect with nature.
Boss Bottled Infinite edp is now available in travel retail in Europe, USA and Asia Pacific. It comes in 50ml, 100ml and 200ml sizes.
