Coty has expanded Gucci Beauty’s makeup line with new face, lips and eye products.
The extended Gucci Poudre De Beauté Mat Naturel face powder line was launched in Asia Pacific and European travel retail on 1 March.
The Crayon Contour des Lèvres lip colour pencil collection and Stylo Contour des Yeux eye liner range were launched in Asia Pacific and European travel retail on that day, with a roll-out in Americas travel retail planned for June.
Gucci Beauty has introduced five more shades for its popular Poudre De Beauté Mat Naturel face powder collection. This follows the successful debut of the mattifying pressed face powder line in April 2020. The expanded line-up features shades that suit a wide variety of skin tones from very fair to rich dark browns.
The Poudre De Beauté Mat Naturel Beauty Powder is a lightweight buildable face powder with a natural and smooth finish. Its formula features a mix of micro-reflecting lamellar powders, enhanced with emollient agents that extend wear. The pressed face powder creates a unified, naturally-perfected complexion.
It is packaged in pale pink refillable click compact cases, embossed with Gucci lettering. It is now available in a total of 14 shades which are suitable for all skin types. It also comes with its own soft sponge applicator made with microfibre textures.
The Crayon Contour des Lèvres collection is Gucci Beauty’s first lip colour pencil range. It comes in six super-blendable shades — from flattering nudes to bold red hues — which were developed to enhance the fullness of the lips.
The collection comprises the Nude, Tendre, Miel, Rouge, Rubis and Bordeaux shades.
The Crayon Contour des Lèvres formula users super emollients to create a creamy, feather-proof texture that swipes effortlessly on the lips. The lip liner range is packaged in a sleek white tube with gold-plated cap, embossed with Gucci lettering.
The Stylo Contour des Yeux line is Gucci Beauty’s first eye liner collection. It comes in six shades made with a long-wearing and waterproof formula.
The Stylo Contour des Yeux range offers a versatile, creamy soft texture, suitable for lining all areas of the eye.
The collection comprises the Noir, Anthracite, Chocolat, Bordeaux, Amethyste and Céleste shades. It is presented in a sleek pale pink tube with gold-plating in the colour of the eye-liner. It is decorated with gold Gucci lettering.
The 80s-inspired beauty campaign for the new Crayon Contour des Lèvres and Stylo Contour des Yeux line was photographed by Canadian photographer Mark Peckmezian under the creative direction of Christopher Simmonds.
