Viña Concha y Toro and Duty Zero by cdf are launching the Californian wine brand 1000 Stories at Hong Kong International Airport. The launch is supported by a sampling campaign throughout September and October.
Concha y Toro is one of Latin America’s leading wine producers and one of the world’s top five wine companies by volume. Duty Zero by cdf is a joint venture between China Duty Free Group and Lagardère Travel Retail.
Three installations at Hong Kong International Airport’s East Hall South, East Hall North and Arrivals are promoting the 1000 Stories brand.
Shoppers are invited to sample the 2016 Zinfandel and to ‘tell their stories’ by penning memoirs of their travels in a 1000 Stories journal.
“Concha y Toro has been very creative with 1000 Stories and we are proud to be the first retailer in Asia travel retail to bring this innovation to market.”
Concha y Toro Regional Director Asia Pacific Guy Nussey said: “1000 Stories is handcrafted in small batches and using former Bourbon casks to truly set it apart in the wine category. Its heritage and tradition, combined with its bold visual identity, are perfect for the travel retail channel, where storytelling and consumer engagement is at the heart of the experience.
“Hong Kong is the perfect launchpad for this brand into Asia travel retail, and a fantastic opportunity for us to partner with CDF and demonstrate the prowess of Concha y Toro, as we seek to capture the potential of our strong Americas wine portfolio in the channel over the coming years.”
Lagardère Travel Retail Hong Kong Head of Liquor Category Management Scott Hamilton said: “With wine booming in popularity in Asia and consumers looking for new and bold wine experiences, 1000 Stories fits perfectly with our goal of bringing differentiation and excitement into the category at Hong Kong International Airport.
“Concha y Toro has been very creative with 1000 Stories and we are proud to be the first retailer in Asia travel retail to bring this innovation to market.”
