INTERNATIONAL. The Moodie Davitt Report and The Mercurius Group are proud to announce that they have joined forces to conceptualise, produce and launch The Airport Car Parking Study – the definitive guide to airport car park pricing and management.
The new research project, to be released on 15 September, will be supported by a bi-monthly e-Newsletter launching soon and extensive coverage of the sector on The Moodie Davitt Report.com’s dedicated car parking pages or by visiting airportcarparkingstudy.com [*see note below for product and advertising details].
The Mercurius Group is a new Sydney-based consultancy founded by Ivo Favotto, former Executive Vice President – Strategy & Business Development for The Nuance Group (now Dufry) and Executive General Manager of Duty Free & Luxury, Pacific for Lagardère Travel Retail. The Moodie Davitt Report is working closely with The Mercurius Group on several projects, including a specialist column in our media written by Favotto called The Analyst.
The Airport Car Parking Study (The ACP Study) is the most comprehensive examination of airport car parking prices, pricing structures and management practices ever undertaken, covering 336 airports across three regions, 23 sub-regions and 70 different countries. The 336 airports in The ACP Study account for more than 5 billion passenger movements per annum.
The Moodie Davitt Report Chairman Martin Moodie said: “Car parking is a critical and growing element of airport non-aeronautical revenues and a key driver of consumer perception of airports. We’re delighted to give the sector the focus it deserves, especially in association with the expertise and market knowledge of Ivo.”
The Mercurius Group Founder Ivo Favotto said: “The Airport Car Parking Study is the product of painstaking and meticulous research and I believe the insights we have developed into car parking prices, pricing structures and management will add value to every airport and supplier across this important sector.”
The ACP Study comprises:
- a Global Report examining price levels, structures and management practices analysed by region (Europe, Asia Pacific and the Americas) and by size groupings (0-2m, 2-5m, 5-10m, 10-30m and 30m+ passengers); and
- 23 separate Supplementary Reports by sub-region, which compare the results of each sub-region against regional and global averages as well as providing airport-by-airport prices and management indicators.
The ACP Study examines the level and structure of prices for the four most commonly provided car park types at airports:
- Short term – Short-term parking is typically provided within close (walking) proximity to passenger terminals and hence offers a high level of convenience to passengers. Short-term parking typically provides for passengers on trips of up to one to two days and for meeters & greeters as well as for business and commercial visitors to the airport and terminal precincts.
- Long term
Long-term parking is typically provided a bit further away from terminals than Short-term parking, often with free shuttle buses to the terminals. Long-term parking typically provides for journeys of 3-4 days or longer and is used most heavily by holiday and visiting-friends-and-relatives passengers.
Premium car parks are most typically used by high-end or business travellers for relatively short stays and usually attract a price premium over short-term parking in return for benefits that can include even close proximity to terminals, services (e.g. fast track, extra insurance) or extra benefits (e.g. extra large spaces).
Valet parking involves handing your keys over to an attendant who parks your vehicle for you. It usually attracts a higher price than Short-term parking and in many cases a higher price than Premium parking.
In addition to the level and structure of prices, The ACP Study also examines the inter-relationship between the pricing of the various car park types – for example, what level of discount if offered in the Long-term car park versus the Short-term car park and what level of increment is the Premium car park versus the Short-term car park.
The ACP Study also examines car park management practices at airports including:
- Whether airports are providing free parking for the pick-up and drop-off of passengers, how long free parking is typically provided for and where free parking is usually provided;
- The number of additional services offered to customers (e.g. car washing, flat battery recharging, flat tyre changing, electric vehicle recharging etc);
- The existence of any other types of car parking other than the main four types (e.g. super long-term or kiss & ride/cell lot facilities);
- Whether airports provide details on their website for Passengers with Reduced Mobility;
- Whether airports have multi-storey car park facilities;
Additionally The ACP includes an entire chapter devoted to the utilisation of online booking tool to manage airport car park pricing and demand. The Study examines the motives and benefits for passengers and airports in using online booking tools and provides five case studies from Sydney, Auckland, Manchester, Zurich and Munich airports.
The case studies provide a snapshot as to how 1 day, 2 day and 1 week car parking prices compare to drive-up rates if booked: 1 day, 1 week, 1 month, 3 months or 6 months in advance.
The ACP Study also provides 8 other individual airport case studies from Incheon, London Heathrow, Frankfurt, Seattle Tacoma, Vienna, Amsterdam, Houston and Venice airports on innovative and unusual features of their car park programs.
Inquiries and requests to purchase can be made to Ivo Favotto at: firstname.lastname@example.org
To advertise in this landmark publication please e-mail Connie Magner at: Connie@MoodieDavittReport.com