MEXICO. Monarq Group has sealed a regional distribution partnership with Mexican tequila brand Código 1530.
From this month (September), Monarq will represent Código 1530 in domestic and duty free markets in Latin America and the Caribbean, and in US duty free.
“We just love this type of true innovation, fully matching our company’s DNA. Hence, no surprise that we are truly excited to partner with Código 1530 tequila” – Monarq Group Founder and CEO Robert de Monchy
Monarq Group Founder and CEO Robert de Monchy said his company has been following and analysing trends in the tequila category, with particular interest in the US market.
“During the last decade, consumers have been constantly trading up to higher quality products,” he noted. “Código 1530 tequila is very well positioned in the ultra-premium segment of the market, while also offering a unique proposition of natural pink tequila, Código 1530 Rosa.
“We just love this type of true innovation, fully matching our company’s DNA. Hence, no surprise that we are truly excited to partner with Código 1530 tequila.”
Código 1530 Co-founder and Executive Chairman Ron Snyder commented: “We are pleased to partner with the Monarq Group as a leading player in the luxury spirits business throughout Latin America and the Caribbean.
“Our two companies share values with regards to premium brand building and innovation and are committed to long term, sustainable, growth. We are excited to partner and look forward to unleashing the full potential of the Código 1530 brand.”
Monarq Group’s portfolio includes Jack Daniel’s, Heineken, Woodford Reserve, Peroni, Licor 43, Luxardo, Bols, Fernet Branca and Gosling’s Rum.
