American clean beauty company Codex Beauty is to print efficacy testing panels on all future product labels to give customers enhanced transparency on its sourcing, production and testing processes.
Codex Beauty this month made its debut in Asia Pacific travel retail by launching a travel retail-exclusive set in partnership with Sunrise Duty Free at Shanghai Pudong Airport (see below).
The panels will explain the quantitative data and scientific research used to produce, design and test each Codex Beauty product. Codex Beauty’s laboratories commission rigorous testing on each product to produce quantitative data on product efficacy, which is measured by a third-party clinical facility.
Data sets on each skin parameter are gathered from at least 30 subjects for a period of 28 days and the efficacy testing panels have been developed to effectively communicate these results to consumers. The panels objectively present all relevant data on each skin parameters, measurement methods used, test results and any statistical changes. They present all quantitative data, including when positive results only lasted temporarily or when no meaningful conclusion was achieved.
Codex Beauty also publishes user experience surveys on its website to further promote total transparency with its customers.
In addition to the efficacy testing panels, Codex Beauty product labels comply with Good Manufacturing Practices (GMPs) and feature information on product name, country of origin, contents, use-by date, function, bath number, ingredients and precautionary statements.
The labels also include information on whether a product is EWG-verified, which certifies if a product is free from harmful chemicals; MadeSafe which states that it is non-toxic; and Leaping Bunny-certified which guarantees that no new animal tests were used.
In a major upcoming interview with The Moodie Davitt Report Chairman Martin Moodie, Codex Beauty CEO Barbara Paldus talks of how she started the company to address what she believed was a lack of transparency in the beauty industry. The inspiration to launch Codex Beauty arose when Paldus’ infant son had an allergic reaction to a product and she questioned the industry’s approach. That situation would mark the beginning of an extraordinary journey to creating her own clean beauty house.
Paldus said, “I wanted to go into the beauty industry to create more transparency and give quantitative answers to customers. Since I spent most of my career developing measurement tools, it blew my mind that the beauty industry had quantified the efficacy of their products but never published it with transparency. That was what really inspired me to start Codex.
“For me, it is essential to offer functional products at the right price points — with proven efficacy using quantitative measurements — so that customers can make informed decisions on what they put on their skin. That’s our golden formula at Codex.”
Paldus added, “There is so much misinformation and a fundamental lack of science in cosmetics. For me, it’s not even about skincare, it’s about bringing science into the world of personal care and wellness.”
