Italian womenswear and accessories house Coccinelle has launched a fundraising project to help Italy overcome the spread of COVID-19. The country has been devastated by the outbreak, with 15,113 cases confirmed at 17.53 local time today, compared with just 2,036 on 3 March, the world’s second-highest toll after China.
The fund is called Coccinelle Ci Mette Il Cuore (‘Coccinelle puts your heart into it’).
The monies from the campaign will be used stricly according to the priorities of the public emergency, said Coccinelle Global Commercial Director Emanuele Mazziotta in an email to the travel retail community.
“Small gestures make the biggest difference: it’s true,” the company said. “Coccinelle is convinced this is the right thing to do: together, united, even if it’s from a distance, we can overcome this. Now more than ever.”
Members of the travel retail sector can donate via: https://www.gofundme.com/f/wwwgofundmecomfcoccinelle-ci-mette-il-cuore
