Confectionery specialist Cloetta Global Travel Retail (GTR) has launched travel retail-exclusive Red Band Sharing Bags in two variants, Swedish Fish and Sour Suckers.
The new products, which are available now in travel retail, offer a sustainably-themed spin on two existing lines that are popular on domestic markets. The company noted that Swedish Fish boasts a consumer value of over €100 million in the USA while Red Suckers are bestsellers in Canada and the Netherlands.
As part of Cloetta GTR’s commitment to environmental responsibility, the new products are packaged in carton outer bags, reducing the amount of single-use plastic in the company’s portfolio. Portion sizes have also been increased.
“This eco-friendly shift reflects our dedication to reducing our carbon footprint and preserving the beauty of our planet,” Cloetta GTR said.
Cloetta GTR Global Travel Retail Manager Jana Stroop said: “By combining the popularity of Swedish Fish and Sour Suckers with our commitment to sustainability, we aim to deliver not only a delightful treat but also an eco-conscious choice to our customers.
“This launch aligns with our vision of offering top-notch products that resonate with travellers’ growing demands and values.” 
