CHINA. Clinique Brand Ambassador, singer and actor Jing Boran was the special guest as the beauty brand hosted a spectacular Chinese New Year launch at China Duty Free Group (CDFG)’s Haitang Bay store in Sanya on Friday.
Jing, who first made his name as a singer, is hugely popular in China, having starred in a string of hit movies including Hot Summer Days, Lost and Love, Monster Hunt and Time Raiders.
At the event, the Estée Lauder Companies-owned brand launched a limited-edition Clinique x Jing Boran Travel Exclusive Set to cater to the skincare needs of Chinese travellers during the drier winter and spring seasons.
A ribbon-cutting ceremony and Champagne toast was hosted, featuring Jing Boran and executives from Clinique Travel Retail Asia Pacific and CDFG.
A big audience of media, KOLs and waves of shoppers gathered in the mall’s central atrium to welcome the famous Chinese actor. To kickstart the event, Jing Boran wished the audience a prosperous Chinese New Year and shared his skin hydration tips. He explained that due to his frequent need to travel long distance for shoots, he sometimes suffers from jetlagged skin with dry, tight areas due to the changes in climate.
Jing’s list of travel essentials to keep skin hydrated and plumped includes Clinique’s Dramatically Different Moisturizer, available in three textures and Moisture Surge Hydrating Lotion. Both products are available in the Clinique x Jing Boran Travel Exclusive Set.
Jing Boran also recommended the travel exclusive set as the perfect gift for Chinese New Year to pamper friends and family as many are travelling during the festive period. Jing Boran signed the limited-edition red cases used to dress up the Dramatically Different Moisturizer. Clinique fans who purchase the travel exclusive set at Clinique counter in CDF Mall receive the red case as New Year gift.
Clinique Travel Retail Asia-Pacific Regional Brand General Manager Bart Dubbeld told guests: “This year, our brand is celebrating its 50th anniversary. Over the past 50 years, we have come to establish ourselves as the top global brand for high-performance skincare. You can count on us to be a trusted partner with outstanding products that are 100% safe, and tremendously effective in ensuring that all our users enjoy happy skin.”
“I would like to thank Clinique for such a momentous event,” said Mr. Su, Deputy General Manager of CDF Mall. “The brand Clinique has always been a reliable partner for us. The success of CDF depends greatly on our strong bond built throughout the years with trustworthy brands such as Clinique.”