Marketing and distribution specialist China International Duty Free (CIDF) has launched a new travel retail exclusive tobacco product, named ‘china’. The move extends CIDF’s portfolio of Chinese consumer-focused products.
Already in duty free in Hong Kong, South Korea, Indonesia, Maldives and Qatar, ‘china’ will soon be launched to other international locations.
Created by Jiangxi Tobacco, ‘china’ is said to celebrate the historic importance and national pride associated with fine Chinese ceramics and Jiangxi itself, which is the birthplace of porcelain or china. It is also said to evoke the cultural significance of the Silk Road, by which China first interacted with the rest of the ancient world, exchanging goods and ideas.
The packaging of ‘china’ imitates the texture and look of ceramics and features the design of the most expensive Chinese porcelain vase ever to be auctioned: the five-clawed dragon. The product also includes a double filter which is embedded with micro-plant pearls from six plants, including ginseng and chrysanthemum, for enhanced airflow circulation and draw. Also, ‘china’ contains the highest percentage blend of Zimbabwe leaf of all Chinese tobacco products, said CIDF.
CIDF noted: “Located in the mid-price range, it offers exceptional quality and innovation at a competitive price along with a nostalgic story which resonates with Chinese travellers and tourists today as they explore foreign destinations.”
