The Moodie Davitt Report is delighted to announce the appointment of Christina Attwood as Publishing Director of PretAirporter.com, the company’s new consumer travel shopping platform.
Christina, based in Hong Kong, will oversee the title’s commercial, sales and marketing development, working closely with Editor Helen Pawson to drive affiliate marketing and the involvement of bloggers and key opinion leaders around the globe.
She can be contacted at Christina@PretAirporter.com and will be attending next week’s TFWA Asia Pacific show to talk to prospective business partners.
Christina’s appointment marks the transition from soft launch into full launch for the new B2C media title, which will be announcing a further addition to the team this month. As reported, PretAirporter.com features the latest airport and travel shopping news on fashion, accessories, beauty and premium wines & spirits, with a particular focus on travel retail-exclusive products.
Increasingly it will also be reviewing and rating the latest products available to travel shoppers and exploring travel-related campaigns, special offers, experiences and stores.
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We’re delighted to welcome Christina to the team. She has a strong creative advertising agency background and over 15 years’ experience of account management in the luxury goods industry. Her career has spanned both travel retail and domestic markets in both Europe and Asia and she has valuable sales and marketing experience in both the B2B and B2C spheres.”
PretAirporter is seeking further consumer bloggers to join its growing team. As reported, beauty blogger Jude Chao (author of Fifty Shades of Snail) is now part of the line-up. Jude is based in California, USA and has almost 21,000 followers on Instagram. Look out for her regular articles in the coming weeks plus more from Singapore-based beauty blogger Cheryl Chio. If you wish to contribute to PretAirporter.com please contact Helen@PretAirporter.com
Retailers and brands, please send all relevant product and campaign information, to Helen@PretAirporter.com.
As reported, from May, PretAirporter will host the monthly PretAirporter Travel Shopping Blog Awards, a recognition of the importance that bloggers and key opinion leaders play in raising the profile of travel shopping.
Each month the best posts across beauty, fragrance, fashion, luxury, watches and jewellery, fine wines & spirits, and general travel shopping will be assessed, with the best each winning a US$300 cash prize, a ticket in Dubai Duty Free’s Finest Surprise luxury car draw and a special PretAirporter award logo.
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To be considered for the monthly awards, all online posts must include a reference to PretAirporter.com and be dedicated to the travel shopping channel and its products.
The initiative will culminate in December with the PretAirporter Blogger and Key Opinion Leader of the Year Awards, featuring some outstanding cash and product prizes and winners’ trophies. The ultimate winner will also earn a paid stint as Editor-in-Residence at PretAirporter.
The award categories include:
· Blogger of the Year – Beauty
· Blogger of the Year – Fragrance
· Blogger of the Year – Fashion
· Blogger of the Year – Luxury
· Blogger of the Year – Wines & Spirits
· Blogger of the Year – Travel shopping
· Vlogger of the Year
· Instagrammer of the Year
· PretAirporter Global Blogger of the Year
In related news, we are delighted to announce the PretAirporter Travel Shopping Exclusive Awards, recognising the best channel-specific products, new launches and consumer campaigns of the year. Full details of the awards, to be judged in Q3, will be unveiled later this month. They include:
· Travel Shopping Exclusive of the Year – Beauty
· Travel Shopping Exclusive of the Year – Fragrance
· Travel Shopping Exclusive of the Year – Fashion
· Travel Shopping Exclusive of the Year – Luxury
· Travel Shopping Exclusive of the Year – Wines & Spirits
· Travel Shopping Exclusive of the Year – Confectionery
· PretAirporter Global Travel Shopping Exclusive of the Year
