Traditional Chinese medicine retailer Eu Yan Sang is making “healthy travelling” a key strategic category for its three-year plan from 2019, as it seeks to build its travel retail distribution network. Last year the company appointed the highly regarded Tonya Tan as General Manager Corporate Business Development with a remit to drive travel retail.
The Singapore-based business, which has over 250 stores in Asia and Australia, will first concentrate on travel retail opportunities in its core markets of Singapore, Hong Kong and Malaysia, where it enjoys market dominance.
Following the Path of the Righteous Crane |
Eu Yan Sang has already established three retail stores in Singapore Changi Airport and two at Hong Kong International Airport. In addition, the company’s products are listed inflight with Singapore Airlines’ Krisshop, Hong Kong Airlines’ SkyShop and Jetstar Airlines’ JetShop.
Next month Eu Yan Sang will open its first gondola at Langkawi Duty Free,Malaysia.
Ms Tan reports that certain flagship products, such as Raw Bird’s Nest and Raw Tibetan Cordyceps have sold particularly well on Krisshop
She said: “We attribute this to very high brand awareness and brand equity in the health and wellness space that strongly captivates Chinese travellers in the region – not just ethnic Chinese.’’
Eu Yan Sang plans to expand the travel retail portfolio beyond the current energy/immunity health supplements, to include bottled and raw form Bird’s Nest in the next quarter. There will also be a focus on Chinese New Year festive gifting.
Ms Tan added: “In the long run, there will be a thematic concept on Singapore heritage weaved into our product packaging, merchandising and more. We plan to link up with government agencies to enhance this pillar of heritage.’’
For travel retail enquiries contact tonya.tan@euyansang.com
