AUSTRALIA. Independent travel retailer awpl has exclusively launched a new high-strength, limited-edition BeePower Australian Manuka Honey. The product is only available at awpl stores in Sydney and Melbourne – it is neither listed online nor with any High Street retailers.
BeePower is one of Australia’s leading honey producers and has sourced the product from Australia’s coastline forests and bushland. Bees harvest the unique honey, which has an unusually high NPA rating* of 26+ (MGO 1282+), from the highly sought-after Leptospermum Manuka flower.
BeePower International Director Nicholas Maiolo said, “Our team has worked really hard on this project over the past few months and to see it on shelves is a fantastic achievement. We are really excited to have the opportunity with the support of awpl to showcase this limited-edition Manuka Honey to international travellers coming through Australian airports. We have worked very closely with our specialised beekeepers to produce this premium product.”
“When the BeePower team came to us with this ultra-premium, high-strength Australian Manuka Honey, we knew it would be a strong performer,” commented awpl Merchandise Manager Sarah Robertson. “In recent years, customers have developed a much greater understanding of Manuka Honey, and as that understanding has grown, so has the demand for higher-strength ratings. The initial response to the BeePower’s Limited Edition Australian Manuka Honey 26+ has only confirmed this for us.”
The high-grade product launched in awpl stores within Sydney Airport and Melbourne Airport, including Australian Way, Think Sydney, and Think Australia. The range hit the shelves in time for Golden Week – a key period for Chinese travellers, who are particularly avid consumers of BeePower’s Australian Manuka Honey range.
Each jar contains the rarest and highest-strength Manuka Honey offered in Australia. The Limited Edition Australian Manuka Honey 26+ complements the existing BeePower range of Manuka honey products. These feature NPA ratings from 5+ to 20+, providing the benefits of Manuka honey at a range of strengths and price points.
New South Wales company BeePower specialises in production of 100% natural Australian honey products, including Certified Organic honey, Eucalyptus honey, Jarrah honey, Manuka honey, Bee Pollen products, and more. See http://www.beepower.com.au.
awpl has over 55 stores in airports across Australia and New Zealand. See http://www.awpl.com.au.
*Footnote: Manuka Honey has a unique property, termed a ‘non-peroxide activity’ (NPA), which is a measure of anti-bacterial action in addition to that of hydrogen peroxide. NPA is unique to Manuka Honey. Methylglyoxal, or MGO, is used to measure the anti-bacterial strength of Manuka Honey. Both NPA and MGO ratings are often included on a Manuka Honey’s label.