EPI Group’s Charles Heidsieck Champagne has partnered with Lagardère Travel Retail in a series of pop-up activations until 26 June at Paris Charles de Gaulle Airport Terminal 2E and Nice Côte d’Azur Airport T1 & T2.
The pop-up invites travellers to discover the House, its long history and its flagship cuvées.
Lagardère Travel Retail Director for Merchant Beverage (Duty Free) Victoire Gueugnier said: “We’re delighted with our partnership with Charles Heidsieck, who is promoting its range in our boutiques of Paris and Nice airports for one month. Our passengers will have the opportunity to discover the house with its cuvées Brut Réserve, Blanc des Millénaires and Rosé Réserve.”
The pop-up spaces feature a design that reflects the atmosphere of the Crayères, the House’s historic chalk cellars, which provide what founder Charles Heidsieck believed as the best conditions to mature his wines.
Champagne Charles Heidsieck Global Travel Retail Director Cécile Vangelisti said: “We are proud to introduce Charles to travellers at Roissy-Charles de Gaulle and Nice airports, which are strategic hubs.
“This is a unique opportunity for travellers to discover our exceptional champagnes and the hidden treasures of our Maison. We are delighted to share our passion and universe with an international audience.” ✈
