Centred targets travellers with digital wellness experience and resources platform

INTERNATIONAL. A new digital platform called Centred has been launched, targeting travellers with a range of wellness experiences and resources.

The app is described as a “one-stop digital concierge” where members can access personalised recommendations for fitness studios, spas, telemedicine, restaurants, excursions, retailers, and lounges in over 200 cities worldwide.

Centred said it has partnered with established and emerging brands across the globe “that share in the mission to put wellness at the core of every traveller’s journey”.

The free-to-use wellness platform presents options tailored to members’ personal preferences and provides a way to find, plan and book an experience, service, or telemedicine consultation abroad or at home.

Centred members will be able to receive COVID-19 testing before their trip, as well as schedule a virtual appointment to speak with a licensed physician, fill a prescription, or find assistance with a health issue while travelling.

Centred Founder and CEO Brian Chappon said: “Centred is the first app-based membership programme dedicated to helping travellers focus on their wellness and overcome the ravages of travel during the COVID-19 pandemic and beyond.”

He added: “Simply put, Centred is a must-have for global travellers and the brands that want to reach them. Through our handpicked partnerships, Centred members will receive tailored recommendations catered to their heightened expectations, while we offer brands a global platform to share their stories and connect with travellers.”

Centred’s launch partners include international travel and wellness brands such as AFAR, DragonPass and TechnoGym. Centred’s partnership with TechnoGym allows members to access special offers for home products including MyRun, a treadmill and native app with personalised training programs, and Technogym Bike, which features indoor cycling workouts offering motivation and support from top trainers.

Centred will be integrated into the DragonPass app, connecting the latter’s 45 million members to the experience and delivering a range of offerings that go beyond the airport environment. These include new wellness experiences at participating airport lounges worldwide.

Chappon said his platform has a goal to support and drive revenue for small businesses during and after the pandemic. As such, it has partnered with emerging brands including 4th Ave Market, Frame, Hyfit, Racked Stretch and Rhone.

WATCH: In the video linked below, Brian Chappon discusses Centred’s potential with Peter Marshall, owner of the influential travel retail blog, TRunblocked.com.