CHINA. China Duty Free Group has released further details of its global exclusive Coach pop-up store at Atlantis Sanya (first reported here on 17 December) and related activities at the American luxury brand’s boutique within the Sanya International Duty Free Shopping Complex in Haitang Bay.
The pop-up, open from 11 December to 10 January, features Coach’s dinosaur mascot Rexy, who has come to Sanya for a ‘vacation’, bringing a range of exclusive surprises to Hainan.
The pop-up is designed to blend a sense of liveliness and joy in an immersive American beach-themed holiday setting.
2021年12月11日至2022年1月10日，中免集团携手Coach于三亚亚特兰蒂斯酒店开设全球独家限时快闪店，Coach当家明星小恐龙Rexy“度假”来到三亚，带来了海南地区专属惊喜。本次快闪店以美式海滩假日风情为灵感，融合活泼、愉悦的休闲概念，契合度假主题，让消费者身临其境感受美式假日氛围。
限时快闪店陈列了丰富的产品，不仅包罗Coach经典热销产品，更集结当下最新推出的包款与成衣鞋履。消费者在快闪店直观感受其中魅力的同时，可以通过cdf海南免税官方商城进行购买，享受优惠的价格及舒适流畅的购物体验，还能参与小游戏，获得定制旅行贴纸、沙滩巾等多重惊喜好礼。
The pop-up offers a wide variety of products, including Coach’s classic best-selling lines and the brand’s latest bags, ready-to-wear and shoes. Consumers can also place orders online through the cdf Hainan Duty Free Official Shop (www.cdfgsanya.com). While enjoying preferential prices and a comfortable shopping experience, customers are invited to participate in games to win surprise gifts such as customised travel stickers and beach towels.
位于中免集团三亚国际免税城A区一层的Coach精品店也进行了相同主题的陈列，并开展了丰富的活动，为消费者带来联动体验。消费者在排队等候时可参与冲浪恐龙主题碰碰乐小游戏，赢取专属礼券。同时还为消费者提供Coach品牌专属的皮牌压印服务，从快闪店转至精品店的消费者能够尊享免费限时体验。
The Coach boutique on the first floor in Zone A of CDFG’s Sanya International Duty Free Shopping Complex mirrors the American holiday theme and offers various activities to create an interactive experience.
While waiting in line, shoppers can participate in a Surfing Dinosaur Bump game to win an exclusive gift coupon. Brand embossing services are available for those who seek a personalised self-purchase or gift.
此次限时快闪店通过独家主题的视觉吸引、丰富的活动体验以及多渠道的传播，致力于成为消费者社交中的热点话题，带给海南地区独一无二的惊喜。中免集团联手Coach及亚特兰蒂斯酒店，达成三方合作，不仅开拓了奢侈品品类与供应商、海南高端酒店在市场营销领域全新的合作模式，为海南地区的品牌合作打开了新思路，还为未来更深层的合作奠定了坚实基础，开创了合作共赢新局面。未来，在母公司中国旅游集团的大力支持下，中免集团将不断提高自身运营能力，加强创新，通过多维度合作持续为消费者提供更优质的服务。
Through a combination of visual allure, exclusive theming, promotional activities and multi-channel promotion, CDFG said that it aims to create a hot topic on social networks by bringing unique surprises to Hainan.
CDFG said that it had joined hands with Coach and Atlantis Sanya to reach a Trinity or tri-lateral cooperation that represents a new marketing partnership model between luxury brands, retailers and high-end Hainan hotels. The ‘win-win’ partnership also lays a solid foundation for deeper cooperation in the future, the retailer added.
In the future, driven by the strong support of its parent company China Tourism Group, CDFG pledged to improve its operational capability, strengthen its focus on innovation, and continue to provide better consumers through such multi-dimensional projects.
Note: Coach and its parent company Tapestry (which also owns Kate Spade New York and Stuart Weitzman) are exhibiting at the second China International Consumer Products Expo (Hainan Expo) on 12-16 April 2022. The event is hosted by the Hainan Provincial Bureau of International Economic Development (Hainan IEDB). Organised against the exceptionally difficult backdrop of a global pandemic, the inaugural Expo held at the same venue in May this year was a huge success. More than 1500 companies representing 2,600 brands from 70 countries and regions exhibited. For enquiries please contact Hainan IEDB Global Media Officer Ruslan Tulenov at lusilan@investhainan.cn
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