Cosmetics
La Mer gallops into Year of the Horse with artist collaboration and Asia Pacific travel retail pop-up campaign
La Mer’s striking Year of the Horse campaign leverages cultural artistry, exclusivity and immersive retail theatre to drive engagement and conversion at travel retail locations across Asia Pacific.
Today’s images come from Sevilla (Seville) Airport, principal gateway to western Andalusia and an excellent showcase to the region, writes Martin Moodie.
The campaign runs until 23 February in 15 locations across Paris Charles de Gaulle and Orly airports, backed by a 360° visibility drive spanning in-store and airport media touchpoints.
Sales growth was driven by core brands and rising domestic demand in Mainland China and Asia, with the addition of the PURI brand strengthening regional momentum and helping to offset a softer travel retail performance.
Puig surpassed €5 billion in annual sales in FY2025, delivering strong growth and improved profitability led by prestige and niche fragrances and stand-out makeup momentum.
The latest retail additions include Neo Travel, Renee Cosmetics, The Olfactive, Giva jewellery, Hush Puppies, Samsonite, Hidesign and United Colors of Benetton.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The French beauty products powerhouse has posted a strong full-year performance despite the continued drag of the important but disrupted North Asian travel retail channel.
This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
Today was a red-letter day for China Duty Free Group as the travel retailer officially unveiled its departures and arrivals duty-free stores at Beijing’s premier gateway with a richly atmospheric opening ceremony.
Spanning multiple categories, TREX shines a spotlight on products, campaigns and collaborations that deliver unique, channel-specific value to travellers.
The Sanya-based travel retailer is simultaneously strengthening its luxury portfolio, scaling outdoor and athleisure products, and introducing IP-driven retail concepts that resonate with younger consumers.














