Capi and Philips give Schiphol passengers a close shave

Capi teamed up with Philips at the beginning of March to bring a pop-up barbershop to Amsterdam Airport Schiphol.

The pop-up, located in Capi’s store in Lounge 1, promoted the Philips OneBlade Pro shaver. An in-store barber shaved and groomed travellers with the product and gave styling advice.

Capi and Philips promotion barbershop
Groomed and good to go: The in-store barber was on-hand to make sure travellers looked smart before departing

The Philips OneBlade Pro is an all-in-one shaving styler which is said to trim, shave and create lines and edges on any hair length, for both wet and dry use. The product comes with a precision comb for up to 14 different lengths and a free travel pouch.

Royal Capi-Lux Managing Director Peter Wiggers commented: “This barbershop promotion was meant to create an exciting experience for travellers searching to be inspired and entertained during their dwell time at the airport. The nostalgic barbershop with the barber, the dedicated Philips promotor and in-store promotions all led to a valuable proposition for travellers where we were able to highlight our expertise in cutting-edge commerce.”

Capi and Philips pop-up barbershop2
Capi said the pop-up barbershop aimed to inspire and entertain passengers during their dwell time

Capi and Philips pop-up barbershop

Philips NL Personal Health Senior Sales Director Bart Logghe said: “We are excited about our unique cooperation with Capi to offer the latest innovations and to create exclusive propositions for travellers. With the pop-up barbershop, we were not only able to offer travellers a high-quality trimmer, but also something extra – a unique experience at the airport.”

 

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