LUXEMBOURG. Ferrero Travel Market will unveil the new Kinder “˜Dog Stories’ range at the TFWA World Exhibition in Cannes next month (Stand number: Green Village J35).
Designed to appeal to young travellers, the travel retail exclusive range is slated for roll-out in airports worldwide early in 2012.
The range consists of the Kinder Choco Box, Kinder Surprise T4 and Kinder Chocolate multipack, each decorated with cartoon dogs.
In bright pink or blue and decorated with doggy tales, the Kinder “˜Dog Stories’ Choco Box 144g is shaped like a lunchbox and packed with four Kinder Chocolate and four Kinder Country bars.
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The new Dog Stories range comes in the following formats: (clockwise from top left) Kinder Choco Box 144g, a “˜lunchbox’ packed with four Kinder Chocolate and four Kinder Country bars; Kinder Surprise 4-pack, each containing a surprise dog character; and Kinder Chocolate multi-pack containing 32 individually wrapped bars of Kinder Chocolate | |
The Kinder Chocolate multi-pack, a high-selling item in the Kinder travel range, contains 32 individually wrapped bars of Kinder Chocolate. The colourful gift box comes with five “˜Dog Stories’ cartoon stickers (out of ten) for young travellers to collect.
The Kinder Surprise “˜Dog Stories’ 4-pack comes with a surprise dog character inside each egg-shaped chocolate. There are ten “˜Dog Stories’ figures in the range, each with its own personality.
Ferrero Travel Market Marketing Manager Serge van Wijck said: “The fact that the new Kinder Dog Stories SKUs are not only cute but exclusive to travel retail stores is an excellent selling point. The previous Happy Hippo-themed Choco Box and Kinder Surprise T4 were so successful as gift purchases that we have created a new storyline for the youth market.”
For trade information, contact Serge van Wijck, tel: +352 349 7111 or e-mail: serge.vanwijck@ferrero.com.
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