Making travelling ‘cool’: the latest addition to Cabeau’s pillow range |
Cabeau is set to unveil the latest addition to its range of travel pillows at the upcoming IAADFS Duty Free Show of the Americas in Orlando (Booth 835).
The Evolution Cool is described as the brand’s “most technologically advanced and comfortable travel pillow yet”. According to Cabeau, the pillow features “unique and ground-breaking” ventilation and dual-density memory foam technology.
The brand said it surveyed thousands of travel pillow owners at airports worldwide to help understand the needs of travellers and believes its Evolution Cool offers unmatched support and comfort. Priced at US$59.99, the pillow is available in four colours.
Evolution Cool features include 360° head and neck support, and a “cool-to-the-touch” wicking fabric cover that is machine washable and breathable. Magnetic auto-snap toggles will hold the pillow in place and adjust to provide custom-fit head support, Cabeau stated.
Cabeau Founder and CEO David Sternight said: “The past few years have seen Cabeau grow from its base in the travel retail market to achieving tremendous growth in sales in 2015. The Americas is a very important region for us and we are thrilled to be showcasing our new Evolution Cool pillow to key industry figures at such an important exhibition.
“We want to offer unique, innovative and high-quality travel products that help travellers enjoy their journeys, and this latest addition to our collection definitely does this.”
The launch will be supported by a marketing campaign, including a partnership with professional golfer Paige Spiranac. According to Cabeau, Spiranac has a social media following of over 840,000. “Her fresh approach to the sport of golf resonates with fans all over the globe and makes her the perfect fit for the Cabeau brand,” said Cabeau.
The pillow will also be supported with Cabeau’s first consumer money back guarantee.
For further information, contact Denz Vanderlist, Director of International Sales, on tel: +1 747-900-3200 or email: denz@cabeau.com
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According to Cabeau, the Evolution Cool pillow features “unique and ground-breaking” ventilation and dual-density memory foam technology | |
