IRELAND. Butlers Chocolates has launched three new selections of products, many of which are exclusive to travel retail.
Butlers Premium Rigid Selection is presented in a white, dark brown and gold embossed gift box, and comprises a selection of assorted alcohol free truffles and pralines such as Vanille, Hazelnut Truffle and Raspberry Sorbet. Recommended travel retail price is £10 for the 200g pack and £15 for 400g.
Butlers Premium Selection Ballotins contains a selection of chocolates including Chocolate Trio and Espresso. It is available in two sizes, 185g and 370g, which retail for £6 and £12 respectively. The collection is gift wrapped in embossed parchment paper accompanied by a chocolate swirl ribbon.
Butlers Chocolate Cubes feature the chocolate swirl design with descriptive wraparound. The cubes are available in three flavours: creamy milk chocolate caramels, indulgent dark chocolate mint truffle and sumptuous milk chocolate hazelnut praline. Recommended travel retail price is £5.00.
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| (Left to right) Butlers Premium Rigid Selection; Butlers Premium Selection Ballotins; Butlers Chocolate Cubes | ||
A highlight of the new range of products is the striking packaging which features a chocolate swirl motif. According to Butlers, it commissioned the premium boxes as a special design due to an increasing demand for luxury gifting packaging in the travel retail channel.
World Duty Free Head of Category for Liquor, Tobacco and Food Fraser Dunlop said: “Butlers Chocolates have transformed their packaging to a more luxurious and contemporary offering, which fits within the World Duty Free Luxury Confectionary sector. We anticipate it will be extremely popular with our passengers looking for something extra”.
For details contact Aisling Walsh, Marketing Director, Butlers Chocolates Ltd, tel: +353 1 671 0599 or e-mail: aisling@butlers.ie. Visit www.butlerschocolates.com
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