Broken Shed Vodka from New Zealand is targeting travel retail sales through a distribution agreement with US-based channel specialist Haleybrooke International.
Distilled, crafted and bottled in New Zealand, the vodka underlines its close links with nature in its branding and communications.
Broken Shed Vodka is distilled three times from locally produced whey, an environmentally friendly and sustainable use of the natural protein and milk sugar-rich liquid that results from dairy production.
The vodka is free of additives and blends two New Zealand water sources: a natural mineral water from an aquifer in the Southern Alps and spring water from the North Island.
Broken Shed President Steve Bellini said: “We are excited to be working with Haleybrooke International, as we move to having our vodka available with the duty free and travel retail industry.
“With Haleybrooke International’s impressive track record at helping spirits brands move products to travelling consumers among these markets, we see great opportunity.”
Haleybrooke International President Patrick Nilson noted the brand’s appeal as an “all natural” vodka while company Vice President Roger Thompson said discussions with customers have been “very positive”.
“We see lots of future success with this collaboration,” he added.
 Broken Shed Vodka was launched in New Zealand in 2010 and in the US in June 2012. It takes its name from an old shed on Lake Wanaka in the South Island where two Americans, Mark O’Brien and Steve Turner, who were living in New Zealand, mused about making “the world’s best vodka”. They aimed to produce a spirit with “a twist ingenious to the prodigious mountains, sparkling valleys, bubbling springs, glassy fjords, mammoth trees, bubbling rocks, vegetative forests, and mystical boulders that make New Zealand, well, New Zealand”. The shed is now used as the brand’s office. |
