Brockmans Gin has appointed Premium Brands Group (PBG) Panama to spearhead its expansion into the Central and South America markets.
Working alongside the brand and its travel retail consultant Jean Philippe (JP) Aucher, PBS will act as the brand’s logistics and commercial partner for both domestic and travel retail markets in the region.
Brockmans is the largest independent British super-premium gin, available in more than 55 markets worldwide.
Brockmans noted that PBG is highly-respected as a distribution company, specialising in wines & spirits, fast-moving consumer goods and personal care items. The company has a particularly strong presence in Central and South America.
Brockmans Gin International VP Pierpaolo Indelicato said: “The Central and South America region represents a significant growth opportunity for the premium gin category and therefore for Brockmans.
“Through the partnership with PBG, we will be able to increase our commercial and marketing support to existing distributor partners, expand our market reach in both domestic and travel retail and open new and high potential markets like Brazil.”
JP Aucher said of PBG: “I’ve known Alberto Gutman and his team for many years and their expertise in the region is unequivocal.
“The gin category is growing apace in Central and South America and the appetite for super premium gin from respected international brands points to clear and distinct opportunities within the travel retail sector for Brockmans. I’m delighted to be steering this new partnership with PBG.”
PBG Owner Alberto Gutman said: “At PBG we pride ourselves on building meaningful and effective working relationships, understanding both the needs of the marketplace and our brand partners.
“Our success is evident from the portfolio of brands we have established over the years. We are more than delighted to partner with Brockmans Gin to add newness, originality and super-premium quality to our offer.
“It’s a highly distinctive gin which we are confident will do extremely well both domestically and in travel retail.”
